Financial Daily from THE HINDU group of publications
Thursday, Mar 17, 2005
Financial Daily from THE HINDU group of publications Thursday, Mar 17, 2005 |
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Corporate
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Announcements Marketing - New Products & Services BPCL launches vehicle care centres Our Bureau
New Delhi , March 16 BHARAT Petroleum Corporation Ltd has launched a new concept of `Vehicle Care Centres' at its retail outlets. These centres would provide basic servicing facilities for cars. Customers will be required to register themselves and become members of V-CARE centres. On the occasion, BPCL also launched `OLLWAYS,' a do-it-yourself premium vehicle care products kit that will be available for sale at BPCL retail outlets. Announcing the launch, Mr S. Radhakrishnan, Director - Marketing (BPCL) said that with `V-CARE` customers will be able to get vehicle maintenance and servicing done from an authorised source at appropriate cost and a more convenient location. Meanwhile, BPCL has tied up with S.S. Industrial Corp for marketing of `OLLWAYS,' its line of premium branded vehicle care products kit. These products will be exclusively packed and marketed by Bharat Petroleum and sold through their retail outlets.
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