Financial Daily from THE HINDU group of publications
Saturday, Mar 12, 2005

Port Info

Group Sites

Corporate - Management
Marketing - Brands

`Cos should create emotional appeal to build up image'

Our Bureau

Hyderabad , March 11

A MULTI-NATIONAL consulting company that had built up a reputation as one of the top brands in the league fell from grace within just one year. What then should companies do to keep in tact and build on reputation?

"Traditional image-building tools never quite focus on the intrinsic worth of an organisation. They often play up and puff up an organisation's image," Mr Avis, the Chief Executive Officer and Chief Reputation Officer of Imagequity, said.

Imagequity is a reputation management company. Addressing members of Hyderabad Management Association here on Thursday, he said companies needed to create an emotional appeal.

Mr Avis said image was not same as reputation. "Your image is what you project to the world or what people perceive you to be, while your reputation is what you actually are," he pointed out.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
BHEL R&D initiatives start paying off — To market software for power stations with TCS

Friends Globe eyes retail travel services
Wockhardt gets USFDA nod for anti-ulcer drug
LIC plans to convert OFCDs
Emcure launches first 3-in-1 AIDS pill for kids
HC discharges caveatable interest of 3 Birlas over Priyamvada will
Intl refiner award for Reliance
HC appoints special officer to take stock of Birla assets
`Cos should create emotional appeal to build up image'
Ma Foi plans to acquire small, mid-size HR firms
Making MTNL a subsidiary of BSNL is best option: ICICI Sec
Dishman to acquire UK firm
Corporate governance: Clarity on Clause 49 likely
Education, code of conduct to beat corruption stressed
M&M eyeing AP to locate Logan car plant
GM expands Halol plant capacity
GAIL strikes jt venture deal with Syrian co
Mirza Tanners plans Rs 100-cr diversification — `Red Tape' retail stores to be set up
Sika to promote usage of chemicals in construction
Ivax Corp keen to expand tie-ups in India
IDEB Construction keen to partner foreign cos
Ranbaxy's R&D chief Rajinder Kumar quits
Corporate cricket in Mumbai

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line