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Tuesday, March 08, 2005

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MARKETING

STRATEGY


ESC to take part in CeBIT 2005
ESC is paving the path for an aggressive marketing strategy by participating at CeBIT 2005 scheduled to take place at Hannover from March 10-16. Mr Kamal Vachani, Regional Director of ESC for the UAE and West Asia, said that ESC has been one ... More

The trendy Panerai
THESE heavy-bodied timepieces are only for those who can spend over Euro 3,000 (Rs 1,70,000) without thought ... and without flinching. Welcome to a choice world. Panerai, the Italian watchmaker with about a 100 years of service to the Royal ... More

Now pay channel broadcasters seek guarantee fees from cable operators
THE relationship between the broadcasters and the cable industry is quite like that between Tom and Jerry. Just a few months ago, the cable service providers were pampered with high carriage fees paid by certain broadcasters to ensure that ... More

AWARDS & HONOURS


Illycaffe S.p.A. announces 3rd edition of coffee quality prize
THE Italy-based illycaffe S.p.A. has launched the third edition of its India Coffee Quality Prize for Espresso, entries for which close on March 20. The award goes to growers of quality Arabica plantation `A' coffee beans, it said in a statement ... More

ADVERTISING


UI promotes industry-related policies
AFTER bringing down the number of ad agencies on its panel by one last year, the Chennai-based United India Insurance has brought out a campaign promoting its industry-related policies, as most renewals take place during this time. The public ... More

PROMOTIONS & OFFERS


Special women's tour packages
CHENNAI: Chennai-based travel company Hi-tours has come out with tour packages exclusively for women to Singapore, Malaysia, Thailand and Sri Lanka. All the packages are on a twin-sharing basis and include breakfast, airport transfers, ... More

CHANNELS AND FRANCHISES


TI Cycles bets on exclusive franchisee route for growth
TI Cycles of India, a Murugappa group company, is opting for exclusive franchisee route to sell more cycles. All variants of its 80 models of cycles, accessories, fitness equipment, after-sales service and easy purchase options in one place - ... More

RETAILING


Piramyd Retail launches TruMart grocery chain
PIRAMYD Retail Ltd, a Piramal group venture, is further broad-basing its presence in the retail segment by launching TruMart, a new brand which will cater to the requirements of Indian families in food, grocery, home and personal care ... More

Kian launches lifestyle store in Mulund
KIAN Furnitures, the Malaysian furniture brand, has opened a lifestyle store in Mumbai at Nirmal Lifestyle, Mulund. To strengthen its presence in India, Kian is trying to build powerful partnerships through franchisees. Kian is hoping to ... More

Sony gung-ho on Pune
PUNE city's lot of young, urban professionals, its many IT companies and BPOs, among others, are the reasons why consumer durable manufacturers here are smiling all the way to the bank. This erstwhilepensioner's paradise is now a city which sees ... More

Home Store gets new name, logo
THE Home Store, a retailer of lifestyle and home accessory products, will now be called `THS'. The aim of this renaming exercise is to leverage the strength of THS as a brand besides aligning the corporate and service identities of the company, ... More

NEW PRODUCTS & SERVICES


Airtel offers virtual pets on mobiles
ARE you an animal freak but never had the time to have your own pet? Your mobile phone could now make it possible for you to choose from having a pet dog, monkey or even a fish, virtually. Airtel has launched a new fun feature called Virtual ... More

Idea Cellular launches Buddy Recharge scheme
IDEA Cellular Ltd has announced the launch of Buddy Recharge scheme for its pre-paid customers, which allows its Chitchat users to recharge their friends and family numbers from their own account. This service is particularly targeted at the ... More


Brand Quest


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In Focus

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In Depth

Gender Justice
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Looking back
Feb. 27-Mar. 5
Khodays close to signing deal to hand over spirits biz rights

`Asia-Pacific adspends up 21 pc'

Online ad market to touch Rs 100 cr

Tribal DDB to unveil media tools with Mudra


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