The Hindu Business Line : Saturday, February 26, 2005

Pepsi kicks off new ad campaign for 7UP
PEPSI'S lemon-lime brand 7UP has kicked off its new campaign for 2005, co-starring brand mascot Fido Dido with Bollywood star Yana Gupta. Ms Punita Lal, Executive Director (Marketing), Pepsi Foods Pvt Ltd, said director Farah Khan has produced ... More

DD jacks up ad rates for Indo-Pak series
THE cricket clash between India and Pakistan last year not only attracted a huge viewership, but advertising rates too reached an all time high. National broadcaster Prasar Bharati, which bagged the domestic rights to the series beginning next ... More

PROMOTIONS & OFFERS

BPCL organises car, bike race to promote `Speed'
BHARAT Petroleum Corporation Ltd organised a drag race for cars and two-wheelers as part of its brand building for `Speed', its new generation fuel, last week. The `Speed Run' essentially a drag racing, a form of motor sport popular all over ... More

CHANNELS AND FRANCHISES

Campco bid to beef up distribution
THE chocolate division of the Mangalore-based multi-state cooperative — Central Arecanut and Cocoa Marketing and Processing Cooperative (Campco) Ltd — is looking at joint initiatives with other cooperatives to strengthen their ... More

Move for Lepakshi franchisees abroad
BUOYED by the success of its handicrafts exhibitions across the country and abroad, and by the increasing number of enquiries for the supply of handicrafts, Andhra Pradesh Handicrafts Development Corporation Ltd (APHDC) has decided to set up ... More

RETAILING

Lifestyle is Retailer of the Year; B.S. Nagesh Retail Professional
MR B.S.NAGESH of Shoppers' Stop has been chosen as the `Retail Professional of the Year' and Lifestyle as the `Retailer of the Year' during the first ICICI Bank Retail Excellence Awards 2005. The awards have been instituted by ICICI Bank with ... More

`Organised retail to cross Rs 1-lakh cr by 2010'
ESTIMATING organised retail to log growth rates of between 25-30 per cent over the next few years, an Images-KSA Technopak study has pegged this industry to cross the Rs 1-lakh crore mark by 2010. "The size of the organised retailing market ... More

Mahanagar Gas opens 100th CNG station in Mumbai
MAHANAGAR Gas Ltd, subsidiary of British Gas and GAIL India, said on Friday that it has commissioned its hundredth compressed natural gas (CNG) dispensing station in Mumbai. The company now supplies auto rickshaws and other vehicles in the city ... More

BRANDS

Royal Classic group plans innerwear brand Smash
The group plans to expand its retail network in the domestic market. More

Brand Quest

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Pick a Winner Stock Market Contest

TRAI issues consultation paper on terrestrial broadcasting

Telecom, banking sectors boost PC sales 14 pc in Q3

Indian teas post highest rise in 2004

`Indian mid-cap firms most resilient to Chinese competition'

... And now, ICT tests to qualify for US colleges

In Focus

BHEL Disinvestment