Financial Daily from THE HINDU group of publications
Friday, Feb 25, 2005
Financial Daily from THE HINDU group of publications Friday, Feb 25, 2005 |
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Corporate
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People Amar Sinha quits BDA; revamp on cards Our Bureau
Bangalore , Feb. 24 MR Amar Sinha has quit as Chief Executive Officer (CEO) of BDA Ltd, even as the spirits company is set to undergo a significant restructuring in the near future while emerging from the shadows of a decade-long legal battle between its promoter, Mr Kishore Chhabria, and the UB Group Chairman, Mr Vijay Mallya. Talking to Business Line, Mr Sinha confirmed that he has quit the company, which owns the Officers' Choice brand, one among the top three Indian whiskies with annual sales of over four million cases. The Kishore Chhabria-managed BDA Ltd is now an independent distiller, as Mr Chhabria decided to exit Herbertsons Ltd in the wake of a truce with Mr Mallya. Mr Chhabria had merged BDA with Herbertsons, a UB Group spirits company, to emerge as an equal partner with Mr Mallya in the latter as the two joined forces in the domestic liquor market in 1992. Mr Sinha, a high-profile spirits marketer and associated with some of the leading brands, said he was likely to take up an opportunity outside the liquor industry. He has diverse industry experience, having worked with leading companies such as the UB Group, Shaw Wallace & Co, SmithKline Beecham, Whyte & Mackay and Radico Khaitan. During his stint as the President of Radico Khaitan, Mr Sinha was credited with the development and launch of the 8 PM whisky, which became a million-case brand in the very first year of its launch thus, entering in the Limca Book of Records. He was appointed as CEO of BDA Ltd in September 2003. It is learnt that Mr Chhabria is expected to unleash a restructuring in BDA, which among other things would see the company focusing its resources on strengthening Officers' Choice Whisky, and put its plans to tap the beer and country liquor segments of the domestic alcoholic beverage market in to the backburner.
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