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Tuesday, February 22, 2005

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STRATEGY


Savile Row coming, in pact with Forbes Gokak
GENTLEMEN with a yen for good clothes can now look forward to shopping for their smart threads at the neighbourhood multi-brand store instead of winging it overseas, with Savile Row, one of the world's best-known menswear brands, now launching ... More

VLCC to open centre in Thiruvananthapuram
THIRUVANANTHAPURAM: VLCC Health Care Ltd, the leading fitness and beauty brand in the country, will soon open its first centre here. The centre is spread across in an area of 3,400 sq.ft., which will offer scientific and tailor-made ... More

CHANNELS AND FRANCHISES


IOC to have 150 more distributors in AP in 2 years
INDIAN Oil is planning to appoint 150 more Indane distributors in Andhra Pradesh during the next two years in addition to the existing 303, according to the General Manager, Mr I.K. Padmakar. He was speaking at a press meet here on Monday ... More

RETAILING


Welspun plans home furnishing retail stores
While Tommy Hilfiger would cater to the premium market, Spaces would be positioned as a mid-segment brand. More

  • Sheela Foam opens showroom in Mangalore

    NEW PRODUCTS & SERVICES


    Cadila launches new drug to control cholesterol
    ZYDUS Cadila Ltd today announced the launch of a new drug to control cholesterol. The drug, Pitavastatin, will be available under the brand name `Pitava'. This new launch strengthens Zydus Cadila's cardiac-care portfolio comprising ... More

    Swatch to set up 8 Omega boutiques
    IN a bid to establish its presence in metro markets, Swatch Group India has planned to launch eight exclusive Omega boutiques by the end of this year. "We have identified select cities like for Omega retail foray this year. These outlets will ... More

    Radico launches premium whisky in Kerala market
    RADICO Khaitan Ltd, one of the largest liquor manufacturers in the country, is aiming to achieve a 15 per cent market share in Kerala with the launch of its 8 PM Excellency Brandy in the upper-end category. Currently, the company has around 12 ... More

    Pre-paid cash cards for online rail ticketing
    BOOKING railway tickets online has been made easier, courtesy the new pre-paid cash cards. A new electronic system for safe and quicker online ticketing has been introduced by Indian Railway Catering and Tourism Corporation, the Indian ... More

    Widex launches new hearing aid
    WIDEX India Private Ltd has introduced in India a `user-friendly' digital hearing aid having certain features to meet the needs of people with hearing loss that are not available in the relatively cheaper versions. The company, which imports ... More

    School bags by Feather
    KOCHI: Feather has introduced school bags in the market in the price range between Rs150 and 400. The products are manufactured using imported superior quality fabric and accessories. The other products of the company in the market ... More


    Brand Quest


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    Top Stories
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    In Focus

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    In Depth

    Gender Justice
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    Looking back
    Feb. 13-Feb. 19
    Car sales rise 8% in Jan

    `Marketing still on the sidelines in boardrooms'

    Involve consumers in creating brands


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