Financial Daily from THE HINDU group of publications
Sunday, January 30, 2005

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Comic books serious stuff for marketers
AND, you thought comic books were merely fun and games and meant for some light reading. But for one set of marketers, comics are serious stuff through which they hope to hook a young audience to their brands. Pizza chains to fruit juice ... More
Brand Quest

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Top Stories
`US benefits more from outsourcing'

Forex reserves rise by $51 million

Govt to spend Rs 1,72,000 cr on national highway projects

In Focus

BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition

In Depth

Gender Justice
Simple Economics
Tax Talk

Looking back
Jan. 23-Jan. 29
Tamil channels ride high on dubbed English movies

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