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Saturday, January 22, 2005

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MARKETING

STRATEGY


Herbal cosmetics sector to contend with new players
THE Rs 1,200-crore herbal cosmetics market is expected to witness some action this year. Not only has fast moving consumer goods (FMCG) major Dabur India Ltd (DIL) already made clear its intention to revive interest in this category by launching ... More

Marriott clicks on 'virtual concierge'
A FEW mouse clicks and the room service will be waiting upon your arrival. And the local weather report will help you decide what to pack. Or the convenience of an airport shuttle can be confirmed. These are a few of the services that guests ... More

CONSUMERISM


The great Indian middle class and its consumption levels
TOTAL personal consumption expenditure over 1999-2000 stood at Rs 7,20,932 crore, according to the 55th round of the National Sample Survey. Of this Rs 1,25,217 crore (17 per cent of the total) was accounted for by 62 million people belonging to ... More

ADVERTISING


Aaren pockets Tata Tele's solutions account
AAREN Initiative, the out-of-home solutions division of Lintas Integrated Marketing Action Group, has been awarded the out-of-home solutions account for the Tamil Nadu circle of Tata Teleservices. This account was won in a multi-agency pitch. The ... More

RETAILING


Raymond opens exclusive Park Avenue store
RAYMOND Apparel Ltd has opened its first standalone store for its formal menswear brand, Park Avenue. The company is planning a series of exclusive brand stores for its apparel brands Parx and Manzoni. The first exclusive store Park Avenue was ... More

Pvt petro outlets fare better with small network
Since April 2002, when the dismantling of the administrative pricing mechanism took place, four PSU oil companies have together set up close to 5,000 retail outlets, the bulk of which have come up since April 2003. This development has led to a ... More

MARKETING RESEARCH


The nation that talks a lot
WHEN it comes to talking on the phone, Indians are among the heavy users in the world. According to data compiled by the Telecom Regulatory Authority of India, Indian subscribers are the fifth heaviest phone users at 309 minutes per month per ... More

Survey puts India among top markets for fast food
INDIA is among the top 10 markets for weekly fast food consumption, an online survey has found. Most of the countries are from the Asia-Pacific region, with the US being the exemption. According to an ACNielsen study of 28 markets across the ... More

NEW PRODUCTS & SERVICES


Amrit Food launches diet milk
AMRIT Food, a division of the Amrit Banaspati Company Ltd, has introduced its premium diet milk to cater to the growing number of health conscious consumers in metro cities. Says Managing Director, Mr Ashwini Bajaj, "The launch of Gagan Diet ... More

Pillsbury's one mix for a whole lot of snacks
IDLIS, bhajiyas, murukku, dhoklas, Manchurian... all from the same mix? In what is claimed to be the first of its kind in India, General Mills has launched the Pillsbury Variety Mix which can be used to make a range of snacks that ... More

Eco friendly two-wheeler
The Karnataka Industry Minister, Mr P.G. R. Sindhia (second from right), the Transport Minster, Mr Mallikarjuna Kharge (left), and Mr Anil Ananthakrishna, Chairman, Eko Vehicles Pvt Ltd, at the launch of the Eko-Cosmic two-wheeler in Bangalore on ... More


Brand Quest


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In Depth

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Looking back
Jan. 9-Jan. 15
Telecom subscriber base up 31.42 pc in 2004

Is marketing key to box-office success?


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