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Thursday, January 20, 2005

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STRATEGY


Today's to foray into office stationery; eyes OEM market
PEN maker Today's Writing Products Ltd plans to diversify into new businesses such as office stationery by the first quarter of financial year 2005, besides becoming an original equipment manufacturer (OEM) to international writing brands. The ... More

TNT turns to territory management to increase customer base
TAKING the cue from the success of its new marketing strategy to increase its customer base in the UK, B2B express distribution company TNT India has embarked upon replicating the concept of `Territory Management', which focuses on converting ... More

RURAL MARKETING


Birla Sun Life to focus on rural markets
BIRLA Sun Life Insurance Company Ltd (BSLI) is planning to strategically shift its focus towards the semi urban and rural markets in an aggressive way. Disclosing this at a press conference here on Wednesday, the BSLI Chief Executive Officer, ... More

INSIGHT


Where's customer service?
Focus on retaining old customers - they could be your route to more business and new customers through repeat and referral sales. More

BUSINESS MODELS


Coke to take India model for hot beverages abroad
ENTHUSED by the success of its tea and coffee business in India, Coca-Cola has decided to export the business model to several other countries. The Indian team is slated to help launch Georgia Gold in Bahrain and is also supporting the test ... More

ADVERTISING


Ministry writes to Philip Morris, Delhi Govt on tobacco ads
AFTER sending out three missives to ITC Ltd, the Maharashtra Government and film magazine Stardust, the Health Ministry has written to Philip Morris Services and the Delhi Government seeking an explanation on violations of the Tobacco ... More

Govt plans awareness ads on simplified exit options for cos
THE Government is mulling the idea of `effective advertisement' for promoting its soon-to-be-announced simplified exit-scheme for companies. Learning from the past experiences, the Ministry of Company Affairs this time around wants to create ... More

RETAILING


India-specific retail route to emerge, says Govt
THE Ministry of Commerce and Industry will meet key retail players next week to derive an `India-specific retail' route to foreign direct investment (FDI). "When you talk of FDI in mall development or the shopping sector development you won't ... More

Ebony to represent India at National Retail Federation
EBONY Retail Holdings Ltd will represent India at the annual National Retail Federation in New York. "It is a matter of pride for us to represent India at the premiere retail event of the year. India is growing in the retail segment and is an ... More

AyurShop opens retail outlet in Bangalore
ONLINE ayurveda store AyurShop.com has opened its first offline outlet in the country with a store-in-store at FamilyMart in Bangalore. The store offers some 1000 brands of medicine, cosmetics and other products of 11 GMP-certified ... More

NEW PRODUCTS & SERVICES


Xerox Modicorp launches 8 products
XEROX ModiCorp Ltd today launched eight digital printing products and four software applications at the ongoing Printpack India 2005 expo. Mr Vipin Tuteja, Director - Production Systems Group of Xerox ModiCorp, said: "The digital printing ... More

Safilo launches winter eyewear collection
LUXURY eyewear company Safilo has announced the launch of its `latest from Italy' winter eyewear collection of super-premium designer brands. "The market for designer eyewear brands in India is expanding beyond the metros to smaller cities, ... More

Flights info service from BPL Mobile
BPL Mobile, in association with Cochin International Airport Ltd (CIAL), has announced the launch of Flight Info-707, the flight information service for its post-paid and prepaid subscribers in the State. Mr G. Sambasivan, COO, BPL Mobile, said ... More


Brand Quest


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