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Tuesday, Jan 18, 2005

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EuroFitness enters India

Our Bureau

New Delhi , Jan. 17

EUROPEAN fitness equipment brand EuroFitness on Monday announced its foray into the Indian market through a tie-up with K&K Group, which owns the Fitness World brand. A company statement said EuroFitness equipment range has been successfully test-marketed in Hyderabad and Kolkata.

K&K Group's Managing Director, Mr Dinesh Kapoor, said on the occasion, "Even middle class people are today buying fitness equipment from our stores, exploding the myth that it is for the rich. Young executives want to stay healthy."

The EuroFitness range comprises a range of equipment including motorised treadmills, bikes, stepper, elliptical bench, manual treadmill and home gym. These products are designed after years of research, he added.

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