MARKETING
INSIGHT
Analysing consumer behaviour
To reap the maximum benefits from data analytics, firms have to invest in the right technology, hire the right people and develop standardised and robust processes of data collection, data retrieval, data analysis and strategy implementation.
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ADVERTISING
Unconventional advertising media gather steam
THE mood in the advertising industry is upbeat, with the sector finally expecting to register a double-digit growth at 13.5 per cent in 2004 (last year it was 9.5 per cent). According to estimates compiled by AdEx India, the industry is expected ...
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News, South grab attention
SHAH Rukh `Mohan' Khan's love for Swades did not set the box office register ringing; neither did the Punjabification of the Jane Austen classic Pride and Prejudice. But if your dil maange more entertainment, then 2005 will ...
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Ozone sends legal notice to HLL on fairness cream ad
OZONE Ayurvedics appears to have put on battle fatigues after it has entered the Rs 1,000-crore fairness market with its new variant earlier this month. The Delhi-based company has sent a legal notice to market leader Hindustan Lever Ltd (HLL) ...
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PROMOTIONS & OFFERS
Srikkanth to endorse Aurofood's VitaMilk biscuit
AUROFOOD, the Rs 100-crore manufacturer of the True brand of biscuits and vermicelli and Jokes wafers, has signed on former Indian cricket captain and commentator K. Srikkanth as brand ambassador for VitaMilk, its new premium milk ...
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RETAILING
Competition intensifies in petroleum retail market
THE struggle for the petroleum retail market is becoming even more intense. Soon after the dismantling of the administered price mechanism (APM) in April 2002, BPCL had launched its branded motor spirit, Speed, coupled with the `Pure for Sure' ...
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BRANDS
Mother Dairy claims to be `India's No.1 Milk Brand'
THE war between the Amul and Mother Dairy has found fresh pastures with the seemingly never-ending spat reaching Mumbai a fortnight ago. A turf war seems a distinct possibility as it is the second city after Delhi that the two brands will be ...
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NEW PRODUCTS & SERVICES
Standard Electric rechristened; enters mixer grinder segment
STANDARD Electric Appliances, manufacturers of Venus brand of water heaters, has been renamed as Venus Home Appliances (P) Ltd, and has entered the mixer grinder segment. The company has launched two products of mixer grinders — ...
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Brand Quest
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