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Wednesday, December 29, 2004

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MARKETING

STRATEGY
Kids' channels vying to capture audience — `Focus on localisation of content, multi-language feed'
AT one time, Cartoon Network reigned supreme. But today with seven channels in the children's category, broadcasters are prompted to secure their distinctiveness in a bid to capture audience attention. Most of the kids' channels are looking at ... More

RETAILING
THE YEAR THAT WAS
When organised retail came into its own
ORGANISED retailing got a leg up during 2004 with the opening of new format stores, rapid growth of existing players, start-up of new-generation shopping malls, the Government's intention of allowing a certain level of foreign direct investment ... More

OUTLOOK
Global textile retailers to witness decline in prices
COME January 1, 2005, global retailers of textiles may witness sharp price declines as prices of goods are expected to go down in the post quota regime. Over the next five years, prices are likely to fall by as much as 20-25 per cent mainly ... More

Faber Heatkraft looking at Rs 75-cr turnover next year
To help grow the market, Faber Heatkraft is focused on creating awareness about the benefits of installing chimneys in kitchens. More


Brand Quest



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When organised retail came into its own

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Buyback price — A hint by Reliance to show that its shares are undervalued


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