Financial Daily from THE HINDU group of publications
Friday, Dec 24, 2004
Marketing - New Products & Services
Tata Indicom launches Push-To-Talk services
Mr Amit Bose (left), President - Telecom, Tata Teleservices,and Dr Naresh Malhan, COO, New Delhi Circle at the launch of Push-To-Talk in the Capital on Thursday. - - Kamal Narang
New Delhi , Dec. 23
NOW you can use a mobile phone like a walkie-talkie.
Tata Teleservices, on Thursday, announced the launch of Push-To-Talk (PTT) services whereby customers can make unlimited calls to other Tata PTT subscribers at a flat fee of Rs 99 a month. Tata is the first mobile operator to launch PTT in the country.
The new service allows customers to connect directly, in seconds, with other Tata Indicom Push-To-Talk users by simply pressing a button on their Push-To-Talk capable handsets.
Targeted at corporates, small medium enterprises and mass consumers, the service will be available on Kyocera KX 440 handset with a host of additional features such as chat applications and group talk
Mr Amit Bose, President-Telecom, Tata Teleservices, said, "As Delhi has the largest mobile subscriber base in India, we are quite confident and optimistic that Push-To-Talk services will get a tremendous response in North. ."
As an introductory offer, for post-paid customers, PTT handsets are priced at Rs 5,000. In addition, Tata Teleservices is offering an EMI scheme for corporates, where a corporate customer can buy a PTT handset by paying a down payment of Rs 1,000.
The corporate customer will have to pay an EMI of Rs 350 for 12 months.
Built on Qualcomm's BrewChat (tm) technology, the service allows subscribers to instantly call a group of people at one time from any place making it more convenient than sending an SMS.
Stories in this Section
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2004, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line