MARKETING
STRATEGY
SET plans licensing, digital division to tap new media
A CORPORATE restructuring encompassing organisational changes is underway at Sony Entertainment Television (SET). In a bid to improve its revenue earning capabilities, the company is setting up a digital and licensing business segment, which ...
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BoI loan scheme to buy units with Intel architecture
BANK of India and Intel Technology India Pvt Ltd have tied up to provide financing for individuals who want to buy personal computers and lap top range of products based on `Intel architecture'. They have signed a memorandum of understanding ...
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ESPN-Star Sports bags rights for Australian Open
ESPN-STAR Sports has acquired the cable and satellite rights for the first Grand Slam of the tennis season, the Australian Open. Along with this, the sports broadcaster already holds the rights to Wimbledon and the global Tennis Masters Series. ...
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PROMOTIONS & OFFERS
Airtel packages for teens, women, seniors
AIRTEL on Tuesday launched special mobile packages targeted at the youth, women and senior citizens as part of its market segmentation strategy. While women can get a new post-paid connection with a monthly rental of Rs 150, students will be able ...
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RETAILING
ICICI Ventures hikes stake in retailer Subhiksha to 24 pc
WITH a second tranche of funding to the tune of Rs 25 crore, ICICI Ventures will be hiking its stake in the Chennai-based discount retail chain Subhiksha to 24 per cent. The venture capital firm had earlier pumped in Rs 15 crore into the ...
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MARKETING RESEARCH
`Emotive reasons prompt 50 pc of car purchases'
EMOTIVE reasons such as `potency, prestige and status' prompt the buying decision of over 50 per cent of car buyers in India, according to TNS' `2004 four-wheeler Brand Health and Need Segmentation' study. "Contrary to the belief that prestige ...
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PIRACY
Music industry looks up after TN crackdown on piracy
THE music industry in Tamil Nadu says that business has started to look up after the State Government toughened anti-piracy laws, but a significant improvement in sales volumes may take a while. Already, piracy seems to have been contained in ...
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NEW PRODUCTS & SERVICES
IndusInd plan for young savers
MUMBAI: IndusInd Bank launched `IndusInd Young Saver' a savings scheme for children on December 19. Children can open a savings account with the bank with a minimum opening balance of Rs 11 under this savings scheme, said a press ...
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Brand Quest
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