Financial Daily from THE HINDU group of publications Wednesday, Dec 08, 2004 |
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Marketing
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Promotions & Offers Logistics - Airlines Jet Airways & Hertz to offer new services to frequent flyers Our Bureau
Mr Peter Luethi, Chief Operating Officer, Jet Airways (left), and Mr Wong Soon Hwa, Managing Director (Asia & Japan), Hertz Rent A Car, at a press conference in Mumbai on Tuesday. Shashi Ashiwal
Mumbai , Dec. 7 JET Airways and Hertz signed an agreement on Tuesday to offer the domestic airline's Jet Privilege (JP) members (frequent flyers) Hertz's Rent A Car service at eight locations within India and globally, at over 7,200 locations. Effective from March 1, 2005, JP members availing themselves of Hertz's Rent A Car offer in India, will earn 100 JP miles on every Rs 1,000 spent, 125 JP miles in Asia, and 250 JP miles for the rest of the world for every car rental activity they undertake. Apart from the mileage accruals, JP Platinum members will be entitled to 25 per cent discount for self-driven and chauffeur-driven vehicles, while JP Gold and Silver members will get 20 and 15 per cent. According to Mr Rajiv K. Vij, CEO, Hertz India, "Jet Airways is undoubtedly the automatic choice for us as a partner. With this global alliance, we will be in a position to offer a basket of benefits, offers and other services to the discerning set of JP members." Regarding the addition of four aircraft to its fleet, Mr Peter Leuthi, Chief Operating Officer, Jet Airways, said they would get the aircraft "by spring next year" and that about 200 additional cabin crew would be recruited soon. Hertz is hoping to grow its self-drive car segment and is aiming this at the leisure traveller. Mr Vij added that while the company had already tied up with several companies , for rental services, it was looking at widening its bases by tying up with petrol pump stations.
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