Financial Daily from THE HINDU group of publications Wednesday, Nov 24, 2004 |
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Marketing
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Retailing Amara Raja outlet in Thrissur Our Bureau
KOCHI: Automative battery manufacturer Amara Raja Batteries Ltd launched its first Amaron PitStop, a modern retail centre, in Thrissur on Monday. According to an official release here the PitStop centre, 44th in the country and the fourth in the State has been set up in association with Majestic Enterprises, Thrissur. Launching the centre Mr Indeevar G., Head of the Amara Raja Automotive Batteries (aftermarket), said "Kerala is among our key markets for passenger card and commercial vehicles and we are delighted to extend our services and expertise to our customers in Thrissur through the Amaron PitStop." Besides, he said, keeping with environmental norms, the PitStop would also function as a collection centre for used batteries.
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