The Hindu Business Line : TV entertainment proves bigger than Bollywood

IT is not Bollywood alone that makes up the world of entertainment in Mumbai. There is a world of entertainment in the area of television as well, from what was evident at the Sangini Indian Telly Awards 2004, organised by Indiantelevision.com. on Friday night. The telly awards were launched in 2001 by Indiantelevision.com, but this year they were held on a scale equal to the Filmfare awards, with 94 award categories.

Though the Sangini Indian Telly Awards are clearly not representative of the television industry, given that south India contributes a huge portion, the Hindi segment is an influential section that accounts for a sizeable chunk of revenues in the television industry.

As Mr Anil Wanvari, chief of Indiantelevision.com, pointed out, the television industry accounts for Rs 12,000 crore while the much older and well-known film industry brings in only Rs 5,000 crore worth of annual revenue. The Indian Telly Lifetime Achievement Award went to Dr Ramanand Sagar, famous for his mythological serials. Stock market listed entity, Balaji Telefilms, took the award for the best daily serial Kahiin To Hoga and the Best Ensemble of the Year award. The company also won the TV Production House of the Year award.

Ms Mona Singh, who plays the protagonist in Jassi Jaissi Koi Nahin, won the best female actor and Mr Rajiv Khandelwal, the lead star in Star Plus' Kahiin To Hoga, the best male actor.

For the fourth year in a row, Mr Peter Mukerjea, CEO, Star India, won the CEO of the year Award and Star Plus the Entertainment Channel of the Year Award.

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TV entertainment proves bigger than Bollywood