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Saturday, November 20, 2004

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MARKETING

STRATEGY
Maran's 10-point action plan for BSNL, MTNL to face competition
THE Minister for Communications & Information Technology, Mr Dayanidhi Maran, on Friday laid out a 10-point action plan for Bharat Sanchar Nigam Ltd and Mahanagar Telephone Nigam Ltd for effectively competing against the private sector telecom . More

Champagne Indage bid to take wine to mass market — Plans beer, vodka foray too
THE next time you feel like drinking wine, go watch a movie at the multiplex or just go shopping at the your neighbourhood mall. Confused? Well, this may just become a reality soon if India's largest winemaker Champagne Indage is to be ... More

Maya Appliances sets up unit in Himachal
THE Rs 35 crore Maya Appliances Pvt Ltd, makers of the Preethi brand of mixies, like a whole host of companies that are headed for the hills, has set up a manufacturing unit at Nalagarh, an industrial estate in Himachal Pradesh. A company ... More

Priyagold to foray into South — Eyes 50% sales growth to Rs 300 cr this fiscal
SURYA Food & Agro Pvt Ltd is targeting 50 per cent sales growth to touch Rs 300 crore this fiscal. The company, which has till now been present with the `Priyagold' brand of biscuits in the northern and western markets, has already begun test ... More

Amalgam plans to deliver frozen foods at doorstep
KOCHI-based Amalgam Enterprises plans to launch a nationwide network for home delivery of heat-and-serve frozen foods — the same way the pizza is delivered today. The company's Sumeru brand of frozen food such as parathas, ... More

Tata Indicom cuts pre-paid rates
MUMBAI: Tata Indicom has reduced its prepaid tariff to 3 paise per minute from 5 paise per minute and is offering free SMS service as part of its introductory offer. It is also offering the Motorola C-131 handset for Rs 1,799, having ... More

ADVERTISING
Mudra floats new agency along with Rapp Collins
Mudra believes that partnership with Rapp Collins will provide it the requisite proficiency and knowledge to facilitate further growth. More

MARKET SHARES
IDC names CA market leader in IAM solutions
COMPUTER Associates International (CA) has been named the market leader in identity and access management (IAM) software for 2003 by IDC with 15 per cent market share and revenues exceeding $300 million. In a study called `Worldwide Identity ... More

RETAILING
Eureka Forbes' retail outlets to come up in Class `B' cities
EUREKA Forbes Ltd, the direct sales major, has decided to open retail multi-brand outlets in Class `B' cities. Besides its own products, the company would sell a variety of white goods from major companies such as LG, Samsung and Videocon at ... More

Lovato sets up showrooms in Kerala
THIRUVANANTHAPURAM: The Italy-based Lovato S.p.A., which manufactures gas conversion kits for automobiles, has set up 10 authorised showrooms across Kerala. Announcing this at a press conference in the city on Friday, a representative of ... More

MARKETING RESEARCH
Number of urban girls, boys to drop in high income States
The number of urban girls in the 15 to 24 age group - `personal products' managers might or might not like to know - will decline by a whopping 13 per cent in the high disposable income States of Tamil Nadu and Kerala between 2001 and 2011. ... More

BRANDS
Madura Garments set to bring Armani to India
GIORGIO Armani, which redefined corporate dressing in the 80s and named after the eponymous Italian designer, is finally making its way to India. The AV Birla-managed Madura Garments is expected to unveil Armani in the domestic market during ... More

STANDARDS & BENCHMARKS
CSE blames panel for delay in fixing pesticide residue norms
THE Centre for Science and Environment (CSE) on Friday alleged that the Central Committee for Food Standards (CCFS), which was to finalise pesticide residue norms for soft drinks, has delayed in taking a final decision by referring the matter to ... More

NEW PRODUCTS & SERVICES
Samsung unveils Pleomax range
SAMSUNG Corporation today announced the launch of the Samsung Pleomax brand of optical storage media products, imaging supplies, portable products and computer peripherals in the Indian market. The Pleomax brand has already been launched in ... More

Toyota drives in Landcruiser Prado
TOYOTA Kirloskar Motor (TKM) launched its premium SUV, the Landcruiser Prado, here on Friday. The vehicle will have an ex-showroom Mumbai price of Rs 35.85 lakh, Mr K.K. Swamy, Deputy Managing Director, TKM, said at a press briefing attended by ... More

P&G to focus on detergent market
VIEWING significant prospects for detergents, especially bars, in the South Indian markets, Procter & Gamble India Ltd proposes to aggressively tap the potential and increase its market share in the region, the P&G Sales Head, Andhra Pradesh, More

New Terumo Penpol launched in Kerala
THIRUVANANTHAPURAM: Surgicals major Terumo Penpol has introduced a new Deep Freezer DF 40 U. A company spokeswoman said here that the Composafe deep freezer is designed for the storage and preservation of plasma and preserving the ... More


Brand Quest



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Top Stories
Satyam, IIT-Madras ink pact for R&D


CSE blames panel for delay in fixing pesticide residue norms

Champagne Indage bid to take wine to mass market — Plans beer, vodka foray too

Banks can extend finance to purchase second-hand assets

TRAI favours revenue share regime in FM radio services

Number of urban girls, boys to drop in high income States

RBI okays trade with Myanmar in freely convertible currency

PLRs: Already on the steep side

Looking back
Nov. 7-Nov. 13
Broadcasters told not to accept ads from defaulters — Samsung, Motorola, Reckitt in dock

AI's budget airline fares to be 25% lower than market rates

Credit card cos up adspend


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