MARKETING
PROMOTIONS & OFFERS
TAG Heuer signs up Sushmita Sen as brand ambassador
SWISS luxury watchmaker TAG Heuer today said it has signed film actress Sushmita Sen as brand ambassador as part of strategy to increase sales. "We have signed on Ms Sen as part of our strategy to focus on sales of watches for women as this ...
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DIRECT MARKETING
Love's the theme for SBI Life's direct marketing activities
"We want people to feel financially independent with our lifelong pensions, so much so that they could still afford to gift their loved ones."
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RETAILING
Track Services to invest Rs 15 cr in Mark Pi outlets
AS if the onslaught from food retail chains such as McDonald's, Domino's, Subway and Dixy Chicken, Yo! China was not enough, the Rs 500-crore organised Indian fast food retail industry has yet another contender from China. Chinese fast food ...
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K-Mart to merge with Sears, Roebuck & Co
THE national discount retailer K-Mart is merging with another retail giant Sears, Roebuck and Company, with the so-called surprise combination becoming the third largest retail chain in the US after Wal-Mart Stores Inc and Target ...
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BRANDS
Radico extends 8 PM to brandy flavour as well
The creation of an umbrella brand across flavour segments has been a tough call for liquor marketers with the notable exceptions being No.1 McDowell series in India.
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NEW PRODUCTS & SERVICES
Reliance Info offers LG camera phone for Rs 6,999
RELIANCE Infocomm has introduced another handset, LG 6130, to its portfolio of offerings. The company said that this high-tech camera phone is priced at Rs 6,999. The LG 6130, which weighs 95 g, incorporates a high-resolution VGA Camera and ...
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Tata Indicom launches roaming in South
TATA Indicom has launched roaming in all southern States for a monthly rental of Rs 100. It has also launched a `zonal corridor' topping which gives customers the facility to make STD calls within these states at local call rates for a monthly ...
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DTH TV, radio service launched in Vizag
PRASAR Bharati Broadcasting Corporation has formally announced the introduction of direct-to-home (DTH) television and radio service here. Displaying the DTH facility directly from the satellite after installation of Ku band (11-12 GHz) at the ...
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Idea launches device to prevent vehicle thefts
IDEA Cellular Ltd has introduced a new product in the Kerala market that is designed to prevent vehicle theft. The solution, called `I-guard', has been launched in association with Micro Technologies Ltd. It will provide the customers with ...
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Brand Quest
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