MARKETING
STRATEGY
AEZ plans family entertainment cum utility project
AEZ, a commercial real-estate developer and a strategic business unit of Aerens Group, has announced its `AEZ Vaishali' project that would include malls, food courts, and an amusement and water-park, at a cost of about Rs 80 crore. "Brands ...
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S Kumars looks at Rs 300-cr business from ready-to-wear To extend Reid & Taylor to formalwear; plans economy brand
TOTAL Wardrobe Solutions, the ready-to-wear division of S Kumars, is charting out a roadmap to generate Rs 300 crore worth of business over the next five years. Mr Govind Mirchandani, who recently joined S Kumars, is rekindling that group's ...
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ADVERTISING
Pharma industry hikes adspends on OTC products
THIS is one category that has not been caught sneezing. Even as fast moving consumer goods (FMCGs) and consumer durables are showing a dip in advertising spends, the pharmaceutical sector is quietly upping its advertising spends. Cough syrups, ...
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DIRECT MARKETING
Milton mulls foray into direct marketing
EXPLORING alternative ways of selling its brand, Milton Global is entering the direct marketing arena and floating a new division. With intentions of involving housewives to sell the Milton brand, the company intends to take the route adopted ...
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NEW PRODUCTS & SERVICES
Ankit Garments launches D'Mars for masses
IT looks like the market for value-for-money readymade garment brands is expanding rapidly. After Sonal Intertrend announced plans to expand the Calzini brand, city-based Ankit Garments Manufacturing Company is also in expansion mode. Having ...
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Gangotri launches trousers
KOCHI: Gangotri Textiles, manufacturers of Tibre range of trousers, has launched their complete range of trouser products targeted at both working executives and the younger generation. The new range includes Top Brass and Honcho ...
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Brand Quest
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