Financial Daily from THE HINDU group of publications
Saturday, Nov 13, 2004
Financial Daily from THE HINDU group of publications Saturday, Nov 13, 2004 |
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Corporate
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Announcements Agri-Biz & Commodities - Cultivation Tata Chem to offer agri-solutions Our Bureau
New Delhi , Nov. 12 TATA Chemicals has launched the `Tata Kisan Sansar', a chain of resource centres offering farmers end-to-end agri-solutions, including the latest in agro services and specialised input products. The Centres offer a range of services from agro input planning to crop procurement, assisting farmers in their decision-making process to increase their yield and align themselves to market demands, the company said. The Tata Kisan Sansar (TKS) would enable farmers easy access to the latest techniques and modern farming concepts, which otherwise is not easily accessible to farmers. Spread across the three highly productive agricultural States of Punjab, Uttar Pradesh and Haryana, the TKS would provide solutions to over 14,000 villages in northern India during the first phase. TKS would also provide farmers easy access to the market and facilitate long-term, low interest credit by becoming a part of self-help group called Kisan Sahyog Pariwars (KSP). Pilot projects of the KSP have already been successfully rolled out in 256 villages and the company has trained agronomists to directly interact with the farmers for total agriculture related solutions. With the initiative kicking off with 421 TKS spanning the three States, the company is planning to expand the reach by 500 outlets by 2005. To help the farmer increase his yield through informed decision making, the company would be setting up kiosks at all key locations to enable easy and real time access to the information required by a farmer such as Mandi prices, amongst other things. TKS centres would also be IT-enabled and track the profile of farmers visiting the centres.
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