MARKETING
STRATEGY
E-Charge to invest Rs 60 cr on marketing
MOBILE handset maker E-Charge will invest Rs 60 crore in India in the next 12 months to market its high-end Microsoft Windows-enabled products. The Chief Executive Officer of E-Charge India, Mr Kamal Narula, told Business Line that the ...
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ADVERTISING
Ad industry makes gains despite Diwali slump
The year has been mixed with several of the traditional advertisers reducing spends, and some new categories increasing their share.
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PROMOTIONS & OFFERS
Emirates introduces companion offer
EMIRATES has announced a special companion offer on its recently launched passenger service from India to New York via Dubai. Under the scheme, all first and business class passengers travelling from India will be eligible for a complimentary ...
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TRENDS
The Dali effect
Hey, how did you get there? Not a freaky accident nor a daredevil stunt; this car popping out of a high-rise window is the sign of a new Maruti showroom in Kochi. The showrooms are getting expansive and swanky as Kerala witnesses a boom in auto ...
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NEW PRODUCTS & SERVICES
New anti-depressant drug from Torrent
THE Ahmedabad-based Torrent Pharmaceuticals Ltd has launched Duloxetine, a new-age anti-depressant under the brand name `Symbal'. The new drug claims to address not only the emotional aspects of depression like other available drugs, but also ...
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New range from Anchor
KOCHI: Anchor Electricals has introduced Woods light control and home automated system, the premium range of electrical accessories, in the Kerala market. The Woods range of products include British monoboc switches, wiring accessories ...
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Brand Quest
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