Financial Daily from THE HINDU group of publications Thursday, Nov 11, 2004 |
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Info-Tech
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Telecommunications Marketing - Strategy Tata Tele offers single tariff plan for mobiles Our Bureau
Hyderabad , Nov. 10 TATA Teleservices has announced the launch of a single rate plan (SRP) for post-paid mobile customers that allows optimum usage and removes the confusion often created by multiple tariff plans. The SRP offers total freedom to users by eliminating lock in feature of regular tariff plans and offering complete flexibility to select and change options from a bouquet of add-on services. This offer is also bundled with discounts ranging from 5 to 20 per cent depending up on the usage. The Chief Operating Officer of Tata Teleservices Ltd for Andhra Pradesh and Karnataka, Mr Prabhat Pani, said "This customer-centric tariff plan is simple, flexible and economical and empowers the customers by providing independence to select or reject add-on services depending upon his requirement and usage.
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