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Thursday, November 04, 2004

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MARKETING

STRATEGY
TNT to offer `Scholar Pak' at 2-tier pricing
SCHOLAR Pak, a customised express courier service aimed at students seeking admissions to foreign universities, would now be offered by TNT India at a two-tier pricing system. TNT has decided to pass on the benefit of lower cost of delivery to ... More

Sonal Intertrend to expand facility — To invest Rs 10 cr in two years
The company also plans to open 20 exclusive stores. More

Spice Telecom's new package for Karnataka
BANGALORE: Spice Telecom has launched a new tariff package for Karnataka. The Uth 99 package includes talk time worth Rs 9, with outgoing calls at 99 paise per minute from mobile to mobile, 99 paise from mobile to others between 11 p.m. ... More

RURAL MARKETING
Hindustan Lever launches I-Shakti service in AP
HINDUSTAN Lever Ltd (HLL) has launched an Internet-based rural information service, called i-Shakti, in Andhra Pradesh, in association with the Andhra Pradesh Government's Rajiv Internet Village Programme. The 250th i-Shakti kiosk was ... More

AWARDS & HONOURS
HLL bags awards for innovative packaging
HINDUSTAN Lever Ltd (HLL) has bagged 20 India Star awards and three Asia Star awards for innovation in packaging concepts and systems across its foods and home and personal care brands. The awards are given every two years by the Indian ... More

Retail Asia awards gold to RPG
"Winners were selected on the basis of marketing innovations, customer orientation and merchandising initiatives." More

COURTS/LEGAL ISSUES
Come up with more changes to competition panel Act: SC tells Govt
NOT satisfied with the Centre's assertion that only a technical expert and not a judge would be the Chairperson of the Competition Commission of India (CCI), the Supreme Court on Wednesday asked the Government to come out with further amendments ... More

PROMOTIONS & OFFERS
IA launches discount scheme for biz class
INDIAN Airlines (IA) is to introduce a new scheme through which a full fare passenger flying in business class will be allowed to take along a companion at a 50 per cent discount of the business class fare. In a statement, the airline has said ... More

DIRECT MARKETING
It's party time for LG
KITTY parties certainly are women's affairs. However, marketers, irrespective of their gender, are intruding into this congregation, and microwave oven major LG Electronics India Ltd is pioneering this effort. The reason is that this touch ... More

MARKETING RESEARCH
Study predicts upward rise in real estate prices
THE real estate prices in the country are expected to witness a stable, upward trend over the next three years and are unlikely to experience the "exorbitantly high levels of price rise" as seen during the past two years, according to a study ... More

TRENDS
A rage abroad, but lacklustre here
WHAT'S common to step-thru motorcycles, radio paging services and ladies cigarettes? These are some of the products and concepts that were introduced in the Indian market with much fanfare but failed to take off. The fact that they are more than ... More

NEW PRODUCTS & SERVICES
Ind-Swift's new drug delivery system
NEW DELHI: The Chandigarh-based Ind-Swift Ltd has launched a new drug delivery system (NDDS) of Nitazoxanide, an anti-diarrhoeal drug, in India. It has been launched in the dispersible tablet form, which is suitable for all age groups. The ... More

Carl F. Bucherer launches watch range
CARL F. Bucherer, a major retailer of watches in Switzerland, has launched a range of select watches in the Indian market. The watches, which are priced in the range of 2,000-12,000 Swiss francs (approximately Rs 75,000-Rs 4.50 lakh), are ... More

Henkel SPIC's new product launched in Kerala
KOCHI: Henkel SPIC has launched Mr White's new detergent bar `White Bar' in the Kerala market in the mid price and premium segment. Priced at an introductory price of Rs 6 for 200-gm bar, the product has special speckles for enhanced ... More

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