The Hindu Business Line : Star, Sahara reach compromise on logo

AS part of a compromise with the Sahara Group, the Star group on Monday agreed to change the logo of its new channel from January 1, 2005 by adding the word `STAR' to its insignia `ONE.'

The Sahara Group had dragged Star to the Delhi High Court claiming that the company had created an umbrella brand, Sahara One, for all its media and entertainment business.

According to the agreement reached between the parties before the Delhi High Court, Star will change the logo of its new channel, which is being launched tonight, by adding the word `STAR' to its existing logo.

In the meantime, "Beginning from today, there shall be intermittent insertion of the letters STAR in their logo at least three times an hour," said Star's counsel, Mr Arun Jaitley , adding that the broadcaster needed time to change the logo graphically.

However, Sahara's counsel, Mr N.K. Kaul, objected to this and said that it would not take more than a week to change the logo. Finally, both the parties agreed to the court's suggestion that Star would change its logo from January 1.Sahara India Mass Communication Ltd's Deputy Senior Manager, Mr C. B. Singh, and Star India Pvt Ltd's Director, Mr Ajay Kishore Sharma, agreed to settle the matter during hearing of Sahara's petition before Mr Justice Mukul Mudgal. The Court had asked Mr Singh and Mr Sharma to sign the order in the course of the day and file an appropriate application on the lines of the agreement reached on Monday before November 8 to enable it finally dispose of the matter.

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