Financial Daily from THE HINDU group of publications
Friday, Oct 22, 2004
Financial Daily from THE HINDU group of publications Friday, Oct 22, 2004 |
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Marketing
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Brands Winner Lab eyes skincare segment Our Bureau
New Delhi , Oct. 21 THE growth in the high-end segment of the Indian skincare market is attracting the attention of a host of unlikely players. While a number of global skincare brands are already available on the shelves, Indian companies too are diversifying into this high-growth segment. The North India-based real estate company Som Datt group through its subsidiary Winner Laboratory is all set to make an aggressive entry in this arena. Winner Labs has tied up with cosmetic laboratories in the US - DCL and Neoteric Cosmetics - to roll out a range of premium cosmoceutical products under its own brand, Formula 6. According to Ms Latika Abbot, Managing Director of Winner Laboratory, Formula 6 will be the first locally-grown cosmoceutical brand in the country. Winner Labs is currently importing the products from its US partners and packaging them here. These primarily include anti-aging products and a high-potency Vitamin C serum. The company hopes to break even on its investments in about 6-7 months time. The pricing of the products is premium. While Liquid Gold (a high-potency Vitamin C serum) has been priced at Rs 1,199, the AHA 10 (facelift in a bottle) is priced at Rs 419. However, quips Ms Abbot, it is very cost-effective when compared to the pricing for similar products in the West, where, for example, the Vitamin C serum would come at a price of about $150-170. In the forthcoming months, Winner Labs intends to expand to other categories such as shampoos and soaps. The products will be distributed through beauty parlours, skincare centres and dermatologists. "Creating awareness of the benefits of AHA and Vitamin C is our main focus," said Mr Abbot. The company is first launching its products in the northern region, which will be followed by gradual rollouts across other parts of the country.
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