Financial Daily from THE HINDU group of publications
Tuesday, Oct 19, 2004
Financial Daily from THE HINDU group of publications Tuesday, Oct 19, 2004 |
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Marketing
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New Products & Services Moet Hennessy unveils `luxury' Poland vodka Our Bureau
NEW DELHI: Premium spirits company Moet Hennessy India today announced the launch of the first `luxury' vodka called Belvedere in the country. Imported from Poland, Belvedere is priced at Rs 2,600. According Mr Ashwin Deo, Managing Director, Moet Hennessy India, the vodka will be available in 700 ml bottles across Mumbai, Delhi, and Bangalore in the first phase, followed by Chennai, Goa, Hyderabad, Kolkata and Pune. "The company's focus will be to develop the new segment of luxury vodka by introducing Belvedere. We will be rolling out more variants subsequently," he said.
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