MARKETING
STRATEGY
Great Journey of Prince Jewellery
A PIECE of jewellery that aims to capture the creation of a diamond in nature, made by the Chennai-based Prince Jewellery, is going to rub shoulders with brands such as Tiffany, Bvlgari, Cartier and Escada in an international exhibition at ...
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RETAILING
Amul opens outlets in Ahmedabad bus stands
WAITING at a bus stand could prompt many passengers to look around for something to munch or drink. Taking the opportunity, the Gujarat Co-operative Milk Marketing Federation Ltd, popularly known by its brand name `Amul', has drawn plans to open ...
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Arvind Brands to enhance presence in small towns
APPARELS major Arvind Brands Ltd has planned to widen the geographical presence of its domestic brands, as part of its market development strategy, by targeting the untapped buying power of small towns. The strategy includes increasing the ...
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Godrej Perfect Home outlet in Secunderabad
HYDERABAD: Godrej's Furniture and Interiors group has opened its `Perfect Home' brand outlet in Secunderabad on Monday. Fourth such outlet in the city, the Perfect Home offered home furniture ranging from bedroom sets, dining sets and ...
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BRANDS
Ayurveda majors in jt venture for common brand
A JOINT venture project, aimed at promoting the State as a global destination for sourcing Ayurvedic products and services, has been launched in Kerala. The Kerala State Industrial Development Corporation (KSIDC) and the Kerala Industrial ...
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`We stay committed to branded apparel biz'
THE Sanjay Lalbhai-managed Arvind Mills said it remains committed to Arvind Brands Ltd, an associate company and a marketer of leading apparel brands, even though it did not spell out a decision on future investments into the latter. "Branded ...
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PIRACY
Music industry moots new norms to protect intellectual property
LENDING voice to the need to evolve new norms for the protection of intellectual property in music, the Indian music industry (IMI) has recommended a two-point programme. The programme advocates setting up of an enforcement agency within the ...
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NEW PRODUCTS & SERVICES
Moet Hennessy unveils `luxury' Poland vodka
NEW DELHI: Premium spirits company Moet Hennessy India today announced the launch of the first `luxury' vodka called Belvedere in the country. Imported from Poland, Belvedere is priced at Rs 2,600. According Mr Ashwin Deo, Managing ...
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Brand Quest
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