The Hindu Business Line : Monday, October 18, 2004

STRATEGY
D-Link's new initiative
HYDERABAD: D-Link India Ltd, a leading networking and communications major, has launched `Get into the Flow' programme, a new channel branding initiative, to strengthen its ties with channel partners. Announcing this at a channel meet ... More

RURAL MARKETING
`Weather still best guide to rural demand'
Companies have to redefine almost on a routine basis their marketing strategies and sales promotional efforts to district/zones which are expected to have deficit rain and design contingency plans. More

PROMOTIONS & OFFERS
Chiranjeevi kicks off fete
HYDERABAD: Popular Telugu film actor Chiranjeevi, kicked off `Kick Start the Thunder', a Coca-Cola campaign to mark the 25th anniversary of Thums Up and the actor's movie career. Mr Nageswar Rao of Secunderabad has won a chance to act ... More

CHANNELS AND FRANCHISES
CNI launches operations in AP
HYDERABAD: CNI India, the Indian arm of CNI International, has launched its operations in Andhra Pradesh, the second State where the multi-level marketing company started its operations. The company entered the country two years ago by ... More

NEW PRODUCTS & SERVICES
DePuy launches hip replacement device
HYDERABAD: DePuy, a Johnson and Johnson company, has launched a metal-on-metal hip replacement device that could `revolutionise' the replacement procedure offering more convenience and comfort for patients. The device, Articular Surface ... More

Brand Quest

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