MARKETING
STRATEGY
Anchor's discount may herald price churn in toothpastes
LOOKS like the toothpaste market is getting ready for a pricing churn. After sales slumped 12.5 per cent last fiscal, players in this category have been mulling ways to stem the slide and it appears that Anchor Health and Beauty Care Pvt Ltd ...
More
Grasim Ind eyeing Tirupur market for `Birla cellulose' fibre
THE Aditya Birla Group owned Grasim Industries (pulp and fibre business) has embarked on a market enlargement strategy for its new genre cellulose viscose fibres. The company has targeted to achieve higher market penetration for the new ...
More
RURAL MARKETING
`Understanding rural consumer psyche key to success'
WHILE many have begun to realise the tremendous potential of the rural markets and opportunities opening up in this sector for supply of goods and services, rural marketing is not about everybody running to it. It is about understanding the ...
More
EVENTS
`India must move on to export value-added jewellery'
FOR a country that cuts and polishes nearly 95 per cent of the world's diamonds, India is not widely known for these skills. It should move on to exporting value-added jewellery, says Mr Umesh Ganjam, Joint Managing Director, Ganjam Nagappa & Son
More
ADVERTISING
Monster hopes to net more Popos thru `happy job' concept
JOB fit, work content, compensation packages are definitely nothing to laugh about in the job market, but for candidates, happiness at work is becoming primary. And Monster.com's new ad campaign endorses this sentiment. The new ...
More
PROMOTIONS & OFFERS
Bajaj `Discovers' Jackie Chan
FILM star Jackie Chan has made his debut in product endorsement in India, backing Bajaj Auto's latest offering, the 125-cc motorcycle Discover. Said Mr Piyush Pandey, Group President and National Creative Director, O&M: Chan's role, for the ...
More
MARKET SHARES
`Viewers now spend more time on Headlines Today'
HEADLINES Today, the English news channel from the TV Today stable, seems to be catching up with competition. The company, quoting data from research agency TAM India, which tracked viewership patterns in six metros, said that for the week ...
More
RETAILING
Madison unit to offer expert retail solutions
MADISON Merchandising Services has re-branded itself as Madison Retail Paradigm (MRP) to take advantage of the boom in the retail sector. Mr Sam Balsara, Chairman, Madison Communications, said the unit has strengthened its infrastructure and ...
More
STANDARDS & BENCHMARKS
Centre plans more gold testing facilities
THE Union Government is planning to set up gold testing facilities at several centres in the country to help consumers, Ms Satwant Reddy, Additional Secretary, Department of Consumer Affairs, has said. She was the chief guest at a two-day ...
More
OUTLOOK
Shaw Wallace eyes premium segment for wine, rum, vodka
SHAW Wallace Distillers Ltd is exploring the possibility of introducing a premium brand of white wine in the country. Having discarded its imported wine brands such as Golden Mist and Papillion in the past, the liquor major is on the look out for ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds