The Hindu Business Line : Blue Vogue premium shirts launched in Kerala

KOCHI: Tirupur-based Blue Vogue has launched Platinum Plus, a range of high quality shirts, in the Kerala market aimed at the semi premium segment.

Kerala marks the first phase of the launch of Platinum Plus and the company, which has been in the textile market for 13 years, plans to make the product a national brand in two years, Mr Musthafa Naduthodi, Chief Executive, said.

The company also plans to introduce an entire range of men's apparels and accessories in the near future, he said.

Priced from Rs 550, the shirts are manufactured using the latest technology at the manufacturing facility in Tirupur. Blue Vogue exports T-shirts to various countries in the Middle East and it registered a turnover of Rs 12 crore last year.

More Stories on : New Products & Services | Readymade Garments | Kerala

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