Financial Daily from THE HINDU group of publications
Thursday, Oct 07, 2004

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Marketing - New Products & Services


Blue Vogue premium shirts launched in Kerala

Our Bureau

KOCHI: Tirupur-based Blue Vogue has launched Platinum Plus, a range of high quality shirts, in the Kerala market aimed at the semi premium segment.

Kerala marks the first phase of the launch of Platinum Plus and the company, which has been in the textile market for 13 years, plans to make the product a national brand in two years, Mr Musthafa Naduthodi, Chief Executive, said.

The company also plans to introduce an entire range of men's apparels and accessories in the near future, he said.

Priced from Rs 550, the shirts are manufactured using the latest technology at the manufacturing facility in Tirupur. Blue Vogue exports T-shirts to various countries in the Middle East and it registered a turnover of Rs 12 crore last year.

More Stories on : New Products & Services | Readymade Garments | Kerala

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Digital photography impact — Jindal Photo may have to revamp biz model


AAAI plans to award African, Asian agencies
GSM players add 1.5 m subscribers in September
Samsung eyes 23 pc share of AC market, to invest Rs 32 cr more
Swarovski drive to check fake crystals
FMCG sector may witness price hikes
Competition panel moots setting up of regional bodies
`Encourage competition through policy framework'
Toyota launches new Camry; latest Corolla to follow suit
Bharti offers PC with broadband at Rs 999 a month
Dotz - an ice cream sans the hassles of dripping
ITC Foods extends Mint-O brand to hard-boiled candy
SPOTS services launched in Thiruvananthapuram
Blue Vogue premium shirts launched in Kerala



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line