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Wednesday, October 06, 2004

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MARKETING

STRATEGY
Anchor Daewoo plans foray into air-conditioner segment
CONSUMER electronics company Anchor Daewoo Industries Ltd (ADIL) is planning to set up two new units for manufacturing its products. The units, which are to come up in Bhuj (Gujarat) and in Uttaranchal, apart from generating additional capacity, ... More

AIR to sell rights of Australia-India series to ABC
Prasar Bharati has decided to sell the radio rights to the Australia-India series to Australian Broadcasting Corporation (ABC) for $20,000. The organisation's officials said that ABC is also a public service broadcaster and the matches have ... More

`Revenue-sharing is future of cricket broadcast'
AFTER successfully bagging the telecast rights for a string of cricket matches involving India, Prasar Bharati believes that future contracts will be based on revenue-sharing agreements. Confident about getting the telecast rights from the BCCI ... More

  • ICICI Bank facility

    RURAL MARKETING
    `Reaching remotest destinations a big challenge for rural marketing'
    "The private sector should understand, feel and work in the rural areas in order to capture the rural market." More

    PROMOTIONS & OFFERS
    Timex to launch 150 styles of `time machines' — Renews deal with Brett Lee
    TIMEX Watches has renewed the contract of Bret Lee, the Australian pace bowler, to be the brand ambassador for the company's product. The Aussie `pace terror,' who had been signed last year will promote Timex watches for one more year. The ... More

    Reliance gaming contest
    HYDERABAD: Reliance WebWorld, themultimedia digital entertainment retail network, has announced its multi-player multi-location online gaming tournament, which is to be held simultaneously at ten Reliance Web Worlds in Hyderabad and ... More

    CHANNELS AND FRANCHISES
    IonIdea to market MKS solutions
    IONIDEA, a US-based software company with a key development centre in Bangalore, on Tuesday announced a tie-up with the US-based MKS Inc, to market the latter's enterprise technology management solutions. With India emerging as a major ... More

    RETAILING
    India is second most attractive retail destination: A.T. Kearney
    A.T. Kearney has ranked India as the second most attractive retail destination among emerging markets globally, ahead of China, despite the ban on Foreign Direct Investment (FDI) in the sector and a relatively low market attractiveness of the ... More

    NEW PRODUCTS & SERVICES
    Kerafed to launch a range of products
    KERALA Kerakarshaka Sahakarana Federation Ltd (Kerafed), the apex cooperative federation of coconut farmers in the State, will soon introduce a range of new products such as coconut milk, coconut milk powder and coconut chips. Announcing this ... More


    Brand Quest



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  • Top Stories
    SEBI panel suggests disclosing names of top 10 trading members


    Resident investors, FIIs brought under MAPIN net — Told to obtain UIN by March 31

    India is second most attractive retail destination: A.T. Kearney

    I-T authorities to target large assessees to boost collections

    UK firm unveils anti-terror tool; ties up with Cygnus

    Markets defy theory

    Looking back
    Sep. 26-Oct. 2
    Reliance prepaid plan evokes good response — 25 pc subscribers shift from post-paid package

    Dabur plans soaps foray — Stays open to buying brands

    Amrutanjan's Affair with mouth fresheners

    Jet to offer lower late night fares from Oct

    Consumer durables becoming dearer this festive season

    Bharti launches 2.4 Ghz cordless phone

    `Telecom, entertainment sectors poised to be big online spenders'


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