MARKETING
STRATEGY
Don't repeat mistakes that US cos made, says Trout
IN an insight into the dynamics of marketing strategy, Mr Jack Trout on Thursday exhorted Indian corporates to learn from the mistakes of the US and evolve its own strategy to consolidate its position in the global economy. Mr Trout, an ...
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IOC, TAFE enter marketing tie-up
INDIAN Oil Corporation (IOC) and Tractor and Farm Equipments Ltd (TAFE) have entered into a mutual tie-up to market each other's products. IOC launched here today its exclusive engine oil `TAFE Engine Oil' for tractors manufactured by TAFE and ...
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ADVERTISING
`Telecom, entertainment sectors poised to be big online spenders'
COLD calls of Internet advertising in India seem to be paying off, with observations of the Internet and Online Association suggesting that telecom and entertainment companies will soon join the financial sector in utilising cyberspace as a ...
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Colgate-Palmolive teams up with IDA for awareness campaign
COLGATE-PALMOLIVE (India) Ltd said it would launch a month-long awareness campaign in October with the Indian Dental Association (IDA) to promote oral hygiene. It said it will organise dental check ups and oral health care education at public ...
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CHANNELS AND FRANCHISES
Radico inks pact with Highland Distillers to distribute Famous Grouse Sctoch whisky
HIGHLAND Distillers, part of the Scotch whisky major The Edrington Group, and Radico Khaitan Ltd, one of the largest liquor companies in the country have signed a distribution agreement to market a few brands from Highland's portfolio. Under ...
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NEW PRODUCTS & SERVICES
A theme store of a different kind
TARGETING the burgeoning furnishing market, Innerspace, promoted as a destination store building on concept selling, was commissioned by a member of the Sanghi group. Spread across 50,000 sq.ft, Innerspace offers crafted furniture and prefers ...
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Brand Quest
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