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Wednesday, September 29, 2004

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MARKETING

STRATEGY
Perfetti likely to pump in Rs 200 cr
CONFECTIONERY market leader Perfetti van Melle India Pvt Ltd is expected to invest Rs 150 crore-Rs 200 crore in the country over two years in marketing and brand building and to increase its manufacturing capacity. The company, which is a ... More

SOFTWARE
Aaren Initiative launches outdoor planning software; new office
AAREN Initiative, the out-of-home company of Lintas India's Integrated Marketing Action Group, has launched India's first indigenous integrated outdoor planning software called AIPT (Aaren Initiative Planning Tool) and a unique operations ... More

RETAILING
Deepak Fertilizers plans specialty mall in Pune
IN a bid to tap the upcoming infrastructure scenario around south-western Maharashtra, Deepak Fertilizers and Petrochemicals Corporation Ltd (DFPCL) on Tuesday announced the launch of Ishanya — a one-stop mall for interior and exterior ... More

PIRACY
Telugu film industry to set up monitoring cells to curb piracy
RHETORIC and clichéd concerns over the problem of piracy, at last, finally give way to some scope for real action from the Telugu film industry to put off the problem. After being bogged down by huge losses to the tune of Rs 300 crore annually ... More

OUTLOOK
Tara TV to explore new revenue streams
On the anvil are plans to tap the DTH platform for the Bengali-speaking community in Australia, venture into satellite radio by being an exclusive Bengali music channel on WorldSpace. More

TRENDS
Consumer durables becoming dearer this festive season
CONSUMERS accustomed to a slash in prices of refrigerators, CTVs, ACs and other appliances around this time of the year, just before the festive season, may be in for a disappointment. For not only have a few industry players announced price ... More

NEW PRODUCTS & SERVICES
Now, TV clips on Hutch mobiles
MOBILE services operator Hutch has announced the availability of 13 television channels for its mobile customers who own EDGE-enabled handsets. Hutch TV is "the country's only multi-channel TV-on-mobile," said a news release from the ... More

Reliance Info unveils 2 recharge vouchers
RELIANCE Infocomm has launched two recharge vouchers of denominations Rs 199 and Rs 165. This is to reach out to customers whose primary need is to receive incoming calls or recharge in smaller amounts, said a news release from the ... More

Bharti launches 2.4 Ghz cordless phone
BHARTI Teletech today rolled out the country's first cordless phone range that works on 2.4Ghz radio frequency. The new phones will provide enhanced clarity and three time better range than the traditional cordless phones. It also prevents ... More

Bullet Electra launched in UK
CHENNAI: Royal Enfield has launched a new international model, the Bullet Electra 500, in the UK. According to a press release from the company, this latest model is equipped with a 500-CC lean burn engine and a 5-speed gearbox. The ... More

Rubco mattress range launched in Karnataka
KERALA State Rubber Co-operative Ltd (Rubco) has launched its Rubco coir mattress range in Karnataka. The rubberised mattress range comprises eight variants catering to different market segments. Speaking to newspersons, Mr Pradeep Philipose, ... More

`Anchor Woods' in Mangalore
ANCHOR Electronics and Electricals Pvt Ltd launched `Anchor Woods' range of switches in the Mangalore market recently. A press release said here that Anchor Woods is an Indo-British joint venture. The Business Development Officer of the ... More

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    Brand Quest



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    Sep. 19-Sep. 25
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