Financial Daily from THE HINDU group of publications
Thursday, Sep 23, 2004
Financial Daily from THE HINDU group of publications Thursday, Sep 23, 2004 |
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Marketing
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New Products & Services SAS Motors launches Angad in Pune Our Bureau
Pune , Sept. 22 TO cater to the growing number of farmers with small landholdings, Ghaziabad-based SAS Motors Ltd, on Wednesday launched a 22-horsepower Angad 240 D tractor in the Pune market. The tractor will be available with a price tag of Rs 99,000, which is half the price of the lowest-priced tractor in the country, Mr Ravindra Kumar, Managing Director, SAS Motors Ltd, said. He said the company is also open to the option of owning a tractor at an instalment of Rs 1,500 a month and will commence sales in Maharashtra from October this year. Talking to presspersons, Mr Kumar said though agriculture was the main occupation in Maharashtra, the landholdings were small with the average size being three hectares. This 22-HP tractor will perform the functions of the 25-HP tractors and will involve 25 per cent less fuel costs and 60 per less maintenance costs. The tractor engine and parts were sourced from China's leading firms, Laidong and Shefeng. But, he said, the company had done a complete reverse engineering on these tractors, adding that Angad is a 100 per cent Indianised product. The engine confirms to the Bharat Stage II emission norms. The 22-HP Angad 240D tractors use a direct injection fuel-efficient horizontal diesel engine with a catalytic converter. Mr Kumar said Angad can be repaired by a cycle mechanic and assembled at the tehsil level garage. A total investment of Rs 70 lakh has been pumped in to the R&D of the tractor. The factory at Ghaziabad has a capacity to produce about 50 tractors a day. Mr Kumar said SAS Motors is introducing the Angad rotary cultivator (rotavator) as a standard accessory with the Angad 240 D tractor at a price of Rs 15,000 against the price range of Rs 40,000 - Rs 60,000 for rotavators available in the market currently. The Angad rotary cultivator can perform the functions of a disc harrow and a plough in a single motion. Its design enables it to pulverise only the top layer while protecting the lower layers of the soil, said Mr Kumar. He said the company plans to introduce other farm implements such as rice transplanters, mini combine harvesters, tillers and a range of rural transport vehicles. He said these are in the trial stages and are expected to hit the domestic market in four months.
More Stories on : New Products & Services | HCV/LCV/Tractors | Maharashtra
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