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Wednesday, Sep 22, 2004

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Marketing - New Products & Services


New fridge range from LG

Our Bureau

NEW DELHI: LG Electronics today announced the launch of a new range of refrigerators called `Sense-I' in the frost-free segment.

The new range comes with `inox' finished body, a memory backup function, a bacteria-free zone and the ice-beam cooling technology.

"Sense-I refrigerators would meet the expectations of those consumers who constantly look for new and innovative features," Product Group Head for Refrigerators, Mr Anil Arora, said in a statement here.

The range is available in 280 litres and 310 litre capacities and would be targeted at metros and A class cities, being premium priced.

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