The Hindu Business Line : Canadian academy in talks with CII for policy initiatives

THE Sustainable Enterprise Academy (SEA), based in Toronto, Canada, and part of the New York University, specialising in environment protection training and executive programmes, is in parleys with the Confederation of Indian Industry (CII) to roll out its executive training programmes that will help design new policy initiatives.

Speaking at `Policies and strategies for sustainable development', at the CII-Green Business Summit 2004 meet here on Tuesday, the Director of SEA, Mr Brain Kelly, said the academy is one of the unique initiatives in the world that addresses the area of evolving sustainable business models to support the environment cause.

This was designed such that the corporate segment could contribute significantly to the initiatives taken up by the Government.

Referring to some of the recent examples relating to Shell, Nike and Du Pont, Mr Kelly said these are classic case studies of how large enterprises have managed to come out of trouble spots by reworking their lifecycle management approaches.

For instance, Du Pont successfully exited several areas of its operations and has dramatically changed its business to address new areas.

Often it is wrong to attribute policy changes to Governments as these changes are driven by what people demand. India and China are among the most populated nations grappling with the issues of marshalling scarce resources. Sharing the Chinese experience to tackle conservation issues, Ms Zhou Guomei, Head of Policy Research Centre of State Environmental Policy Administration of China, said China's policy is driven by `Circular Economy' that seeks to adopt innovative methods to recycle and evolve a product loop.

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