MARKETING
STRATEGY
Oriflame plans to launch 400 new products
EIGHT years after setting foot in India, Swedish cosmetics major Oriflame is upbeat on attaining double-digit growth rate. The company has invested Rs 55 crore in Indian operations since 1996 and claims to have converted the manufacturing ...
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RETAILING
Special Editions to expand reach
SPECIAL Editions, a men's garment retail brand from S&Y Mills, plans to expand its outlets to seven more locations in the South. Speaking at the inauguration of the second outlet in Chennai, Mr Kishan Jain, Managing Director, S&Y Mills Ltd,
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MARKETING RESEARCH
`Hair colourants add lustre to personal care market'
HAIR colourants, baby care and feminine hygiene have accelerated growth in the Indian personal care market according to a study done by AC Nielsen titled, `What's hot around the globe: Insights on growth and personal care'. Mr Anmol Sherpa, ...
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BRANDS
Ayurveda majors plan common brand
IN a bid to promote Kerala as the authentic destination for ayurveda, leading ayurveda product companies and pharmacies in the State are teaming up to establish standards and common practices in the ancient medical system. About 20-30 firms, ...
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NEW PRODUCTS & SERVICES
Hungama TV to go on air from Sept 26
HUNGAMA TV, the children's channel from the UTV stable, will go on air from September 26. "I don't see it as another channel but the opening up of a new segment," Mr Ronnie Screwvala, CEO, UTV, said at a press briefing here on Tuesday. ...
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Canon India eyes 30% of digicam market
DIGITAL imaging company, Canon India today launched 11 digicam products and said it expects to notch Rs 180 crore from sale of digital cameras by 2007. Unveiling the company's roadmap for the sale of digicam products in India, Mr Alok ...
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White arecanut packs launched in Mangalore
TO reach the consumers directly and to minimise the number of middlemen in the arecanut market, Mangalore Agriculturists' Souharda Sahakari (MASS) Ltd launched 1 kg and 2 kg packets of white arecanut in Mangalore on Tuesday. Releasing them ...
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New fridge range from LG
NEW DELHI: LG Electronics today announced the launch of a new range of refrigerators called `Sense-I' in the frost-free segment. The new range comes with `inox' finished body, a memory backup function, a bacteria-free zone and the ...
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Brand Quest
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