MARKETING
STRATEGY
NIC cover for Hero Honda vehicles
THE $2.2-billion Hero Group has firmed a tie-up with the National Insurance Company (NIC) to provide insurance cover to Hero Honda vehicle owners through its new venture `Nsure Plus' and said that the alliance targets over 7 lakh customers and Rs ...
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Hitachi to keep off price war in AC market
THE Hitachi Home & Life Solutions (India) Ltd, a subsidiary of Hitachi Home & Life Solutions Inc Japan, has decided not to join the price war that is shaping up in the domestic air-conditioners market. Even as certain players are talking o
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Kolkata: Magma in pact with Tata Motors
TATA Motors has recently joined hands with Magma Leasing Ltd to offer their select range of vehicles under the "Magma ChamatCar" car loan scheme during the forthcoming Durga Puja season in West Bengal. According to a joint statement released ...
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BSNL, VoiceGate develop flight information service in Hyderabad airport
BHARAT Sanchar Nigam Ltd, in association with VoiceGate Technologies India and all airlines operating at Hyderabad airport, on Thursday announced the launch of `Single Number Flight Information Service.' This is considered to be the first of its ...
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Total Sports Asia sets up shop in India
ASIA's leading integrated sports marketing company Total Sports Asia (TSA), with offices in Kuala Lumpur, Shanghai and Tokyo, today announced the launch of its Indian subcontinent operations, Total Sports & Entertainment India Pvt Ltd (TSEI). ...
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ADVERTISING
Madison acquires TeamWorks, forays into in-film advertising
MADISON Communications is entering into in-film advertising and marketing of films and music. The foray is being enabled by its acquisition of TeamWorks fp&e (film promotion & events), which will now be called Madison Teamworks fp&e or M
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Invista launches Lycra campaign from Bangalore
BANGALORE, with its swanky shopping malls and retail outlets, became the natural choice for the stretch fibre brand, Lycra for the national launch of its `Has It' campaign, which will create awareness about the product. Though only a fibre and ...
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Triton bags tea brand Wagh Bakri account
TRITON Communication seems to be on a winning streak. This time, Gujarat Tea Processors & Packers Ltd (GTPPL) is moving the communication duties of the Wagh Bakri brand from McCann to Triton Communications with immediate effect. Wagh Bakri, the .
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Radio Mirchi to charge advertisers at 1-second pulse rate
FM station Radio Mirchi announced that henceforth, it would charge advertisers on a one-second-rate pulse against the "industry norm of five-second pulse, with a minimum duration of 10 seconds." Mirchi's press release says the current norm ...
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PROMOTIONS & OFFERS
SOTC offers winter package tours to Europe, Far East
"The SOTC World Famous Tours' winter campaign brings with it value-for-money holiday packages for the leisure group travel segment."
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LIC Housing special offer
KOCHI: LIC Housing Finance Ltd has announced special rates of interest for policyholders, by offering 0.25 percentage-point rebate on interest to all the new applicants who have adequate LIC policy. The present rates are 7.5 per cent ...
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RETAILING
Cavin Cally to open 250 outlets in 2 yrs
CAVIN Cally Fashions (India) Private Ltd, a Chennai-based men's apparel company, has plans to open 250 outlets throughout the country in the next two years. Besides, the company is expanding its product range to become a "men's complete ...
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OUTLOOK
Philips eyes Rs 2,000-cr biz from consumer electronics segment
THE size of Philips India Ltd's consumer electronics business has been pegged at Rs 2,000 crore three years from now. In 2003, the company's consumer electronics business generated a revenue of Rs 650 crore. In the year ending December 31, 2004, ...
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NEW PRODUCTS & SERVICES
Bharti Tele launches EDGE in Bangalore
THE mobile service provider, Bharti, on Friday announced the launch of EDGE technology for its customers in Bangalore and said it enables faster data transfer. The Bharti Tele-Ventures President for mobility services, Mr Manoj Kohli, told ...
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HLL relaunches Rin Shakti brand
IN yet another revamp, Hindustan Lever Ltd (HLL) has relaunched Rin Shakti as Rin Advanced with a new formulation while maintaining the old price. Confirming that Rin Advanced is being rolled out in the market, a company spokesperson said, ...
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Novartis launches Otrivin-O spray
MUMBAI: Novartis Consumer Health Sector, part of Novartis' operations in India, has introduced Otrivin-O, a nasal decongestant in a direct acting spray format. Otrivin-O will be available over-the-counter (OTC) at chemist stores, a ...
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LG's new range
KOCHI: India Household and Healthcare, the sole licensee of LG Care FMCG products in the country, has unveiled LG's new range of premium international consumer products in the Kerala market. The products included toothpastes, shampoos, ...
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Home automated system launched in AP
HYDERABAD: Anchor Electronics & Electricals Pvt Ltd has launched "Woods", a premium range of electrical accessories, and Woods light control and home automated system here on Friday. According to the company's President, Mr Shashi Nair, ...
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Brand Quest
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