The Hindu Business Line : HBO to be back in Turner stable from January

ENGLISH movie channel HBO will return to the Turner-fold from January next year after being part of the Sony Entertainment Television (SET)-Discovery's One Alliance for two years.

Effective from January 1, 2005, Turner International India will exclusively manage the advertising sales for HBO and distribute the service through its Zee Turner joint venture in India.

"HBO appreciates the fine effort made by SET India and the SET Discovery One Alliance in growing our business in the competitive Indian market," stated Mr Jonathan Spink, CEO, HBO Asia.

"HBO is the premier English language movie channel in the marketplace and has become a must-have channel for consumers," said Mr Spink. "The Zee Turner alliance will allow us to build on the strong growth we have enjoyed over the last several years."

HBO will now be an integral part of the Zee Turner bouquet that features Zee TV, Zee Cinema, Cartoon Network, Pogo, CNN as well as a number of regional channels.

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