MARKETING
STRATEGY
Royal Classic plans to consolidate operations
ROYAL Classic Mills Ltd (RCML) of Tirupur, the manufacturer of Classic Polo brand of garments, has embarked upon an ambitious plan of expanding production, opening more outlets, introduction of denims, and launch of a new brand of undergarments ...
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Chandra leads from front as Zee pads up
THE Chairman of Zee Telefilms, Mr Subhash Chandra, is back in action. After acquiring the television rights for the matches organised by the Board of Control for Cricket in India (BCCI), the Zee chief is said to be personally involved in the ...
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Maharaja Appliances ties up with Beltek to expand portfolio — To diversify into ovens, ACs, washing machines
THERE is more competition coming the way of Korean multinationals in the consumer electronics and durables segment. If the local players had forced the Korean majors to fight on the value platform in the lower end of the consumer electronics ...
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Dabur cuts shampoo prices, to launch smaller packs at Rs 5
WITH the FMCG sector continuing to witness fierce price wars, Dabur India Ltd (DIL) has decided on several initiatives to spur growth, which include selective price reduction, product launches and introduction of smaller packs at the ubiquitous ...
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The five rupee FMCG lure
THE colas may have jettisoned the paanch strategy but a host of branded products are now realising the importance of being present at the Rs 5 price point. Although brands such as Pepsodent, Maggi, Clinic Plus and Rin have been ...
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Fly to Britain - the easy way
HOW would you like to enjoy the luxury of being able to choose which of the two daily non-stop flights of a leading British airline you would like to board when flying from either Mumbai or Delhi to London? Or, for that matter, have the ...
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VLCC centre in Kochi
KOCHI: Beauty and fitness chain VLCC has forayed into the Kerala market with the opening of its first centre in Kochi on Monday. This will be the company's 18th centre in South India and will offer advanced slimming and beauty services ...
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CONSULTING
WPP Group buys out Quadra Advisory
THE WPP Group has acquired 100 per cent stake in Quadra Advisory, an integrated strategic marketing consultancy. The UK-based company had 50 per cent stake and recently bought out the remaining 50 per cent owned by the late Shunu Sen's wife Ms ...
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MARKET SHARES
HP leads in Q2 sales
NEW DELHI: Hewlett-Packard has been ranked as a leader in the overall PC market sales in India during the second quarter of 2004, as per an IDC report. "HP reinforced its number one selling position in the overall desktop market, with a ...
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`Seagate tops in disc drive sales'
SEAGATE Technology today said that market research company ACNielsen named it as the number one disc drive company in India. "According to independent market research company ACNielsen's findings, Seagate leads all suppliers of hard disc drives ...
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RETAILING
Be: to be in more cities
BE:, the designer ready-to-wear routine clothes brand from the house of Raymond, will add five more outlets across India, according to Ms Paulomi Dhawan, Director-Media and Corporate Communications, Raymond Ltd. The plan is to increase its ...
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ONLINE MARKETING
GSPC hopes to start online gas trading by December
ONLINE trading of gas on the National Commodities Exchange is expected to begin by December. According to Mr C.K. Koshy, Managing Director, Gujarat State Petroleum Corporation Ltd (GSPC), the initiative led by GSPC and its subsidiary Gujarat ...
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NEW PRODUCTS & SERVICES
Modern Food launches `diet bread'
HINDUSTAN Lever Ltd (HLL) is getting diet-conscious. It has stretched the equity of its acquired brand - Modern - to a diet bread. According to HLL, Modern Diet Bread does not contain any added fat or sugar. The bread is manufactured ...
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Brand Quest
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