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MARKETING
STRATEGY
`Taking fashion to the masses'
THE leaders of the Indian fashion business have joined forces to float an umbrella grouping called `Fashion Alliance' to chart distinctive growth strategies aimed at taking fashion to the masses and increasing the market pie. This announcement ...
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NEW PRODUCTS & SERVICES
Textan Chemicals launches new enzyme for paper making
TEXTAN Chemicals Ltd has launched Texzyme J, an enzyme used in paper production. The enzyme, apart from being 30 per cent cheaper than the imported enzymes available in the market, helps reduce the use of polluting chemicals such as chlorine and ...
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Brand Quest
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