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Saturday, September 04, 2004

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MARKETING

STRATEGY
TV Today to invest Rs 7.5 cr in Aaj Tak, Headlines Today
TV Today Network (TVTN) has earmarked Rs 7.5 crore investment this fiscal in its two news channels - Aaj Tak and Headlines Today. TVTN has decided to relaunch Aaj Tak in a new avatar from Monday with a complete overhaul of design and ... More

VLCC plans foray into health tourism next year
The company has identified a plot at Delhi and will seek Rs 150-crore funding for setting up a residential spa. More

OSIM launches India operations
OSIM International Ltd, the $287.4-million Singapore-based manufacturer of lifestyle and health care products, on Friday launched its operations in India with an exclusive tie-up with the Delhi-based Paramount Surgimed Ltd. "We have earmarked ... More

RURAL MARKETING
Ion Exchange to tap rural water purification market
AFTER tapping the industrial and home segment in urban areas, the Rs 182-crore Ion Exchange company, known for its retail product Zero B, aims to tap water-purifying requirements of the rural market. "The water purifying market potential for ... More

HUMAN RESOURCES
Fashion, retail firms join hands to improve talent pool
THE human resources heads of top companies in the fashion and lifestyle retailing industry have come together to make a joint push for this sunrise sector in the country's best recruitment grounds. Ten companies have joined hands to float HR ... More

ADVERTISING
HC directive to Heinz India on Complan commercial
MR Justice Subhra Kamal Mukherjee of the Calcutta High Court today directed Heinz India Pvt Ltd to telecast the advertisement of Complan, after deleting the Cup marked `H', in the advertisement. The ad shows two cups, the bigger one showing a ... More

RETAILING
Indian Oil plans retail foray into South Africa
AFTER establishing its presence in the petroleum retail markets of Sri Lanka and Mauritius, Indian Oil Corporation is now evaluating opportunities to enter South Africa. The company is also in talks for setting up a retail joint venture with ... More

Trent hypermarket foray to target budget-conscious
TRENT Ltd, which owns and operates the Westside chain of department stores, is entering into mass market retailing under the brand name `Star India Bazaar'. Star India Bazaar will be launched in Ahmedabad in a few months, Trent said in a news ... More

Dankotuwa sets up shop in Chennai
SRI Lanka's Dankotuwa Porcelain Ltd, which makes porcelain tableware, opened a showroom in Chennai. This is the company's first own showroom outside Sri Lanka. The showroom would have an exhaustive collection of Dankotuwa's product range, said ... More

  • New Vetas showroom at Kochi

    MARKETING RESEARCH
    Survey gleans insights into TV viewership patterns
    Over 6,000 consumers surveyed from around the world, with a special focus on China and India, list the `fun facts' of their lives. More

    BRANDS
    Dennis Lillee is brand ambassador for `Seafood Club'
    FORMER Australian pace bowler, Dennis Lillee, will be the brand ambassador for `Seafood Club', a seafood brand from Seaeyes Systems Ltd. The company has seafood processing operations in Chennai, Kochi, Visakhapatnam and Mumbai. It exports ... More

    NEW PRODUCTS & SERVICES
    Tata Indicom enters wireless pre-paid space with new features
    TATA Indicom on Friday made an entry into the wireless prepaid space, with a service that is based on a one-second pulse, offers 100 per cent talk-time and — for the first time in the country — a flat tariff for both local and STD ... More

    Samsonite India to launch luggage with US-specific locking system
    SAMSONITE India will soon manufacture a luggage with a special locking system to suit the need of the American people and those making frequent visits to the US. The new product, Silhouette-9, will be launched in December. According to Dr ... More

    German co launches eco-friendly bio cleaner for factory machines
    AN environment and user-friendly way to clean factory machines, using a water-based cleaner, has been launched here by a German-based manufacturer which also may look at the possibility of manufacturing it in India itself once the demand picks ... More

    `Zoom' channel launched
    BENNETT, Coleman & Co Ltd today announced the launch of its entertainment channel Zoom. The programming mix on Zoom will include talk shows, chat shows, game shows, magazine-based formats, interviews, music-based shows and reality programming, .. More


    Brand Quest



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  • Top Stories
    Gold may decline after US presidential polls


    As quotas go, so do apparel export firms

    Fashion, retail firms join hands to improve talent pool

    Bank stocks see across-the-board buying

    Indian Oil plans retail foray into South Africa

    Give savings a break

    Tea output dips 9 pc; exports increase 22%

    Govt may extend limited open sky policy next fiscal

    BEML mandated to study high-speed train feasibility

    Looking back
    Aug. 22-Aug. 28
    `Fake auto spares market near $1 b'

    Aircraft as an ad medium


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