The Hindu Business Line : TVS-E has 45 pc of dot matrix printer pie

TVS Electronics (TVS-E), the Chennai-based computer peripheral manufacturer, has achieved a market share of 45 per cent in the dot matrix printer (DMP) segment for the second quarter ended June.

According to the latest report from IDC, a research firm, TVS-E continues to dominate the DMP category with a 5.6 per cent absolute increase in market share over the previous quarter. It has also garnered a 44.4 per cent share in terms of volume, the company said in a press release quoting IDC.

Mr S. Narendran, General Manager, Marketing, TVS-E, in the release said that information technology demand has slowly been growing in the rural sector. "We are very confident that with the current market share we can take the figure forward to 50 per cent by the next couple of quarters," he said.

The IDC report says that TVS-E was India's No. 2 printer company behind HP and TVS-E's value share of 45 per cent was more than double that of its next multi-national competitor.

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