MARKETING
STRATEGY
LIC ties up with HelpAge India to sell products
LIFE Insurance Corporation (LIC) on Thursday entered into a tie-up with HelpAge India, an NGO catering to the needs of the aged, to distribute its products in the country. "With its reach, we hope HelpAge India would help in developing the ...
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Hutch announces `flat rate' tariffs for prepaid users
CELLULAR operator Hutch on Thursday more than halved tariffs for its prepaid service, with a local airtime rate of 99 paise per minute to any mobile phone, and a flat STD rate of Rs 2.25 per minute to any phone in the country. It is the third ...
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ADVERTISING
Lowe bags mandate to promote Cobra beer
HAVING announced its plans to start domestic manufacturing, the Karan Bilimoria-owned Cobra Beer has appointed Lowe as its advertising agency in India. Mr Perses Bilimoria, Regional Director, Cobra India Beer, told Business Line, "We ...
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PROMOTIONS & OFFERS
New offers from AP cellular operators
TATA Teleservices, Hutch, and AirTel on Thursday announced new schemes that bring greater flexibility to its both existing and new customers. Tata Indicom customers in Andhra Pradesh can now make 3-minute STD/ISD calls at lower tariffs and also ...
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MARKET SHARES
Old Monk rum losing steam as Celebration gains: Impact
OLD Monk, the world's third largest selling rum brand, is under pressure with sales declining for two successive years, 2002 and 2003. This comes at a time when its main challenger in the domestic market, McDowell's Celebration Rum, posted ...
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RETAILING
Saravana Stores steps into the ice-cream parlour
SARAVANA Stores Enterprises, the Chennai-based diversified retail stores, has entered the ice cream business with the launch of Jamaai brand of ice creams. Speaking to presspersons at the launch today, Mr S. Kannan, consultant for the project, ...
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BRANDS
ICSI brand goes global
WITH an objective to collate comprehensive information to access the possible market for services of Company Secretaries abroad, the Institute of Company Secretaries of India on Thursday showcased the Indian company secretary brand. At an ...
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TRENDS
`Desktop market grows 34% in Q1'
FUELLED by installations in consumer segment and strong buying from finance and banking sectors, desktop market witnessed a 34 per cent year-on-year growth in unit terms during April-June quarter of 2004, although low price was not the only ...
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NEW PRODUCTS & SERVICES
New fabric finish from Resil Chemicals
IMAGINE a shirt that repels mosquitoes, curtains with built-in air freshness, fabrics that moisturise or carpets that smell fresh when you walk on them. Fabrics that do all this will soon be in the market. These are fabrics that have on them ...
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Lakme mulls extending colour cosmetics range
The company's vice president, Mr Anil Chopra, said at a press conference: "The import duties have been going down and instead of having a new manufacturing base, we want to bring in more products to cater to the evolving consumers who are going ...
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Milma arm to resume marketing
THIRUVANANTHAPURAM: The Thiruvananthapuram Regional Cooperative Milk Producers' Union (TRCMPU), affiliate of Milma, which ended the joint venture with Mother Dairy Foods earlier this year, proposes to bring out more value-added milk ...
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Haldiram's Onam semiya
KOCHI: The Nagpur-based Haldiram Foods International Ltd has launched fortified semiya for Onam Payasam in the Kerala market. The products will be available in all leading super markets, margin free markets and bakeries, ...
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Brand Quest
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