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AHMEDABAD: Ahmedabad-based National institute of Design (NID) has tied up with the Indian Institute of Management (IIM) to promote new up-start enterprises through the use of common facilities for product design and development. The institutions would cooperate in incubation, research, training and consultancy and focus on innovation in product design and development, an NID release said here on Tuesday.

"The two institutions embody complementary capabilities and the memorandum of understanding seeks to exploit the synergies between managerial and design inputs in creating new enterprises. A host of activities encompassing test marketing, management and design support and mentoring would come within the purview of the agreement," the release said.

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