Financial Daily from THE HINDU group of publications
Friday, Aug 20, 2004
Financial Daily from THE HINDU group of publications Friday, Aug 20, 2004 |
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Marketing
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New Products & Services Corporate - Announcements Nucleus to launch DTH dish antennae Our Bureau
Mr V. Raman (left) and Mr V. Laxman, Directors, Nucleus Satellite Communications (Madras) Pvt Ltd at the launch of DTH Dish antennae in Chennai. — Bijoy Ghosh
Chennai , Aug. 19 NUCLEUS Satellite Communications, a domestic manufacturer of DTH dish antenna, on Thursday announced that it would shortly launch its product in the country. At a press conference, company officials forecast that once the regulations are in place, India would have about 10 million DTH (direct-to-home) subscribers in five years. To put the forecast in context, a company official said that there are about 40 million households today that are a part of the cable TV network. Mr V. Raman, a director in the company, said that Nucleus is the only domestic manufacturer of DTH dish antenna in the organised sector. In India, Nucleus plans to sell three kinds of dish antennae. The difference would lie in the dish's diameter. One would be of 45 cm, and the other two would span 60 cm and 100 cm. The prices of the antennae would be between Rs 340 and Rs 790 and would be linked to its size. Mr Raman said that currently a Taiwanese product is imported for about Rs 350. Nucleus, which registered a turnover of Rs 4 crore in 2003-04, has a manufacturing facility on the outskirts of Chennai. The company's antennae have been exported to the UK, Sri Lanka and West Asia. Nucleus also has an association with Dish TV of the Zee group. In a DTH service, a large number of channels are digitally compressed, encrypted and beamed directly into homes from satellites. A cable operator is completely eliminated in the system.
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