MARKETING
STRATEGY
PepsiCo may hike 300 ml price further
EVEN as the dust is yet to settle on the announcement by soft drinks companies that colas have become costlier by a rupee from this month, PepsiCo India is mulling a further increase in the price of its 300 ml pack size. "The Re 1 price ...
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AWARDS & HONOURS
Dainik Bhaskar Marketing awards
THE Dainik Bhaskar Indian Marketing Awards have been introduced, with publishing company exchange4media as the facilitator. Mr Sushil Pandit, Executive Director of exchange4media, told newspersons in Chennai that the awards, which will ...
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EVENTS
Jewellery show in Mumbai from Sept 3-6
AFTER the success of the International Gems & Jewellery Exhibition 2003, Avon Weighing Systems Ltd has decided to try it again. This year, the Gems & Jewellery Exhibition is scheduled from September 3-6 at the Bombay Exhibition Centre (NSE ..
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PROMOTIONS & OFFERS
Emirates special fares for students travelling to US
EMIRATES has introduced reduced fares for students heading to the US for higher studies over the next two months. The special fare will be open to students travelling via Dubai to the US from all five of Emirates Indian gateways, namely Kochi, ...
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AirTel cuts pre-paid entry cost in Delhi
IN a response to Reliance's massive cut in pre-paid mobile tariffs, AirTel on Thursday announced the launch of pre-paid starter kit for Rs 199 for its Delhi customers. With this launch, AirTel has lowered the entry cost into the category by 33 ...
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CHANNELS AND FRANCHISES
More Wrangler outlets to become franchises
WRANGLER, the denim brand from Arvind Brands Ltd, has decided to turn all but 12 of its 43 exclusive outlets into franchisee-run showrooms soon. Currently, the company owns 20 outlets. Ms Janani Subramanian, Brand Manager of Wrangler, told ...
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STANDARDS & BENCHMARKS
UK finds banned dye in branded palm oil
THE scarlet scare is refusing to go away. Even before the dust after chance discovery of illegal red dye in Indian chillies has settled down in Europe, comes the news that the carcinogenic Sudan IV has been found in a batch of palm oil brands ...
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NEW PRODUCTS & SERVICES
Nucleus to launch DTH dish antennae
NUCLEUS Satellite Communications, a domestic manufacturer of DTH dish antenna, on Thursday announced that it would shortly launch its product in the country. At a press conference, company officials forecast that once the regulations are in ...
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HP to expand colour business printing market
HEWLETT Packard announced on Thursday that it would be aggressively working towards driving and expanding the colour business printing market in India. Announcing a new product portfolio for enterprises, professionals and the small and medium ...
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Brand Quest
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