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Thursday, Aug 19, 2004

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Marketing - Piracy


Gillette call against fakes

Our Bureau

NEW DELHI: Gillette India Ltd has called for stricter vigil on the part of consumers and greater resolve among the business community for tackling the menace of counterfeit and grey market products.

According to senior company executives, the plagiarisation of high-value brands has caused diluting of the brand equity of all FMCG players.

The issue, executives said, gains strength from the lower risk factors pertaining judicial implications for the defaulters.

According to estimates, counterfeiting is more profitable than drug trafficking while the risk involved is comparatively less, they said.

The entire business community must resolve to protect its intellectual property in order to curb and restrict any sort of counterfeiters and there is a need to inculcate a staunch approach towards this kind of practice, they said.

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