MARKETING
STRATEGY
GD Foods to enter ready-to-eat segment
GD Foods, after diversifying its products range to include ketchups, jams and pickles, has decided to jump on to the ready-to-eat bandwagon. It will be launching 24 RTE meals and instant pastes soon. Also, the company has decided to take its ...
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Motorola ties up with EMI Music to push E398 mobile
MOTOROLA has tied up with EMI Music to promote its newly launched E398 music phone. The music company will launch a specially designed CD called Motomix, featuring popular remixes of Disk Jockey Aqeel. "The tie-up with EMI is a natural ...
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RURAL MARKETING
`It's time to tap rural goldmine'
IT'S not only that the grass is greener in the countryside, that's also where a chunk of corporate topline actually comes from. Rural marketing experts rue the fact that the Rs 1,23,000-crore domestic rural marketscape has the potential to ...
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COURTS/LEGAL ISSUES
SC notices on cancer drug marketing rights
THE debate over the issue of exclusive marketing rights (EMRs) to overseas pharmaceutical company took a fresh turn on Friday with the Supreme Court issuing notices to the Central Government, Drug Controller General of India and the Controller ...
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ADVERTISING
Fiat set to launch new campaign this month — No more high-decibel endorsements
FIAT India is reworking its advertising strategy through a new set of commercials as the company has decided to change its track from high-decibel celebrity endorsements in the past. "Our new ads will be based on third party endorsements of our ...
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Everest looks to scale new heights
CHANGE is evident at Everest Integrated Communications. In recent weeks, several senior level appointments have been made by the 58-year-old agency across the country in an effort to strengthen its network, and in the process, create a new-age ...
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MARKET SHARES
1.66 million new cell customers in July
INDIA'S mobile subscriber base increased by 1.66 million customers in July 2004 to touch the 39-million mark. Reliance Infocomm continued to be the largest mobile player, with 8.45 million subscribers. The company, which has a Code Division ...
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RETAILING
Pantaloon aims to double turnover in 2004-05
PANTALOON Retail (India) Ltd will enhance its floor size from 1.1 million to two million square ft in this fiscal. The company also aims to double its turnover in the current fiscal from Rs 680 crore in 2003-04. The floor sizes will be added ...
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MARKETING RESEARCH
Big Four audit firms in bid for aMap testing
THE Ahmedabad-based Audience Measurement and Analytics, which has entered the television audience measurement business with its online service aMap, plans to rope in one of the Big Four global accounting firms to validate its work. Mr Francis ...
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NEW PRODUCTS & SERVICES
ITC travel arm brings out guidebook for tourists
INTERNATIONAL Travel House, the travel arm of ITC Ltd, has launched the `Travel House Guide to Incredible India', to add value to its offer for inbound travellers. The guidebook, priced at Rs 250, promotes the treasures of India to global ...
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Tata Motors CV sales to exceed sector's
THE country's largest commercial vehicle maker, Tata Motors Ltd on Friday said that it expects the industry's sales to rise by 8-10 per cent in the current fiscal and its own sales to exceed the sector's growth. ``We are aiming to grow market ...
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A touch of glitter
A Japanese and an Indian model display the Ganjam Kazuo Ogawa line of collection on platinum jewellery at a press conference in Hyderabad on Friday. Bangalore-based Ganjam Nagappa & Son Pvt Ltd has brought its award-winning collections to ...
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Brand Quest
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